EMOL.org: Education: Affiliate Marketing

The Sleek Art of Affiliate Marketing

If you discovered this page on affiliate marketing tips through a search engine, then it has accomplished its goal.

Affiliate marketing is the Internet form of advertising sales. This is the revenue stream for many web sites that don't sell their own products. Instead, affiliate web sites sell products from other companies, like Walmart, Macy's, Travelocity and other top brands.

Advertising model upside down

Affiliate marketing is made up of four main groups:

  • publisher- the web site that hosts content and advertising
  • advertiser- the company that sells a product, service, or pays for some action from the publisher's web site
  • visitor or customer- the publisher's web site visitor becomes a customer on the advertiser's web site
  • affiliate network- the marketing entity that manages both advertisers and publishers

In the traditional world of advertsing in print, radio and televison, a business pays upfront for ad space or commercial time. In the world of Internet affiliate advertising, the publisher usually bears the upfront cost of designing and hosting an advertiser. The publisher only gets paid, usually, by commission, when the advertiser makes a sale.

When a web site visitor clicks on an ad link or banner on a publisher's web site, the link is directed to the company web site. If the referral ends in a sale, the publisher will be paid a commission or fee. Some companies will credit the sale up to 30 days after the visitors is referred.

This web site is supported through the partnerships with several hundred advertisers. See our list of affiliate marketing advertisers.

Attending Affiliate Marketing Conferences

The best way to learn about the affiliate marketing industry is to attend one of dozens of conferences held around the U.S. and U.K.

While the registration cost is often steep (from $500-$1000 or more), the events are packed full of speakers, breakout sessions, social networking, lunches and some dinners, and often lots of alcohol.

Afilliate Marketing Conferences

These are the som of the affiliate marketing conferences for 2009 and 2010.

Affiliate Summit 2009 East
August 9-11, 2009

Affiliate Summit East is the premier affiliate marketing conference, is taking place August 9-11, 2009 in New York City. 

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynote speaker for Monday, August 10 will be Chris Brogan, President of New Marketing Labs, and the keynote for Tuesday, August 11 will be Peter Shankman, founder and CEO of The Geek Factory.

The charity partner for Affiliate Summit East 2009 is Big Brothers Big Sisters of New York City.
Where: Hilton New York
When: August 9-11, 2009
Early Bird Pricing: Platinum Pass ($879), Gold Pass ($279), Silver Pass ($79)

September 15-17, 2009: CJU 2009, Commission Junction University, Santa Barbara, California

January 2010: 2010 Affiliate Summit West, Las Vegas, Nevada

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Affiliate Marketing Books

LinkShare US, UK, CA, JP

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Why Join LinkShare?

LinkShare is an e-commerce business solution for over 3.5 million online relationships. Become an affiliate of the LinkShare Network for FREE and earn revenue by linking to over 500 premier online merchants.

LinkShare is free to join and easy to use.

LinkShare offers affiliates access to more than 500 of the top online retailers, covering all major product categories.

For more information on LinkShare visit LinkShare.com.

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