“Promise Not To Fall” Track Has Over 5 Million Streams On Spotify, Featured On ’13 Reasons Why’ Debut LP Out Sept. 21st. PopMatters has shared Human Touch’s new single “Swan Song”. When talking about the track singer Natalia Rogovin says, “I wrote it about a guy I was dating. I could never please him and was totally changing myself to keep him happy. It wasn’t even working. I realized that, as a woman, we grow up learning to alter ourselves to please others and we end up not trusting who we are.” Human Touch’s hit song “Promise Not To Fall” has risen into the Global and US Viral Top Ten on Spotify. The track has over 5 million streams on Spotify, over 3 million on YouTube, and was recently featured on the hit show ’13 Reasons Why’. The second single “Living Young” recently premiered on The 405. Human Touch’s debut LP ‘Promise Not To Fall’ is out 9/21.
Human Touch, the musical alias of Portland, Oregon singer, songwriter and electro pop
producer Natalia Rogovin, is the quintessential dream pop soundtrack for your perfect life.
But it didn’t originate as one might imagine – the project began in the woods of rural Northern
California, where Natalia spent a few months writing and recording striking moody pop hooks,
incongruously based around synths and drum machines, in an isolated, off-the-grid cabin. The
solitude of the redwoods was fertile ground for Rogovin’s creative process – ever since, she’s
traveled the world, always seeking the same solitude: first in rural Maine, then Vietnam, and
finally Alaska, where she recently took a day job in the rough and tumble world of commercial
Through all her travels, she’s continued to work on a small collection of stunning songs that
conjure up nothing resembling the seclusion of her travels or the sparse coldness of Maine or
Alaska. Instead, the resulting music is a heartbroken mix of neon lights and entangled limbs, all
underpinned with the sentimental moodiness of a bleached sunset or a high school dance.
This spring, Natalia put the finishing touches on the new music, planning to release it later in
the year as an album titled Promise Not to Fall. While driving from Portland to start her job on
an Alaskan fishing boat, she learned that the album’s still-unreleased title track had found its
way to the creators behind the hit Netflix series 13 Reasons Why, who wanted it to be heavily
featured in both the series and the promotion behind its late-May debut. “Promise Not to Fall”
generated huge excitement, appearing immediately on Spotify’s Global and US Viral Charts and being streamed over 2 million times in under two weeks, thrusting Human Touch into the
spotlight just as Natalia settles into the routine of spending her days on the remote Bering Sea.
Promise Not To Fall was recorded with Lewis Pesacov (Best Coast/Foreign Born), and layers
Rogovin’s searing vocals over 80s synths and velvet guitar riffs knitted among a sexy mosaic of
electronic and organic beats. It will be released this September.
“The song’s synth-driven but soulful textures buoy Rogovin’s mournful musings on a heart done wrong then turned wiser for the experience. It becomes, over the course of its spare four minutes, the sound of a heart healing with firm resolve.”
“Starting with a bed of steel drum-esque synths, atmospheric textures, and some post-punk guitars (what an amazing combination), ‘Living Young’ has a gripping and innovative sound. But it is the passionate and evocative vocals of Human Touch, the very-80s alias for singer/songwriter/producer Natalia Rogovin, that take the track to the next level.”
– The 405
TRACKLISTING – PROMISE NOT TO FALL
1. Promise Not To Fall
2. Black tongue
3. Swan Song
5. Living Young
6. We’re The Survivors
7. Need To Run
8. No One Wants To Dance
9. Save You
11. White Horses