Credit Cards: American Express

AMERICAN EXPRESS AND DELTA AIR LINES LAUNCH THE DELTA RESERVE CREDIT CARD FOR CONSUMERS AND SMALL BUSINESSES

New Premium Co-Branded Cards Offer Distinctive Travel Benefits for Delta Customers

NEW YORK, April 22, 2008 -- American Express and Delta Air Lines (NYSE: DAL) are launching new premium co-branded credit cards for U.S.-based consumers and small businesses called the Delta Reserve Credit Card and the Delta Reserve for Business Credit Card. These new products will offer added value, flexibility and new benefits for Cardmembers who are most loyal to Delta.

The Delta Reserve Credit Cards are designed to cater to the needs of Delta's on-the-go customers and provides Cardmembers with a greatly enhanced travel experience through benefits such as the ability to earn Medallion® Qualification Miles (MQMs) faster, share MQMs with family and friends for the first time ever, access to the dedicated Breezeway priority boarding lane and frequent traveler security line, Delta Crown Room Clubs® access, and 24-7 concierge services. The Delta Reserve Credit Cards are now the most elite Cards offered in the line of American Express and Delta co-branded cards.

"We are delighted to expand our partnership with Delta and to offer these premium co-branded cards that reward our most loyal customers in new and unique ways," said David Rabkin, vice president, Delta Cobrands, American Express. "We know that affluent customers want access to distinctive services and experiences, so we continually look for ways to meet these needs. With the launch of the new Delta Reserve Credit Cards, we can deliver on that commitment."

"The Delta Reserve Credit Card was created to offer premium customers a best-in-class co-brand card that provides them preferential treatment when flying Delta," said Jeff Robertson, Delta's managing director of SkyMiles. "Not only does this unique Card offer generous rewards, it will also provide loyal Delta customers an experience that is designed to exceed their expectations."
The Delta Reserve Credit Cards offer distinct benefits and options that allow Cardmembers to:

  • Achieve higher Delta SkyMiles Medallion status faster:
  1. Earn MQMs as a first purchase bonus;
  2. Earn 15,000 MQMs and 15,000 bonus miles when eligible spending reaches $30,000 in a calendar year;
  3. Earn an additional 15,000 MQMs and 15,000 bonus miles when eligible spending reaches $60,000 in the same year.
  • Give the MQMs earned from Card spending to colleagues, friends or family – for the first time ever.
  • Enjoy complimentary access to Delta's Crown Room Clubs with two guests when flying on Delta.
  • Access to the dedicated Breezeway priority boarding lane and frequent traveler security line.
  • Utilize American Express' Personal Concierge Service with features such as gift buying and restaurant reservations – 24 hours a day/seven days a week.
  • Receive one complimentary companion certificate each year on the Cardmember's anniversary, good for either First or Coach Class travel.
  • Access to Pay with Miles, a new exclusive benefit for Gold and Platinum Delta SkyMiles Credit Cardmembers -- and now Delta Reserve Credit Cardmembers. Pay with Miles offers added flexibility, allowing Cardmembers to redeem miles for any available Delta seat, any time. Cardmembers can book flights on delta.com and use Delta SkyMiles to pay for all or part of a Delta ticket, with no blackout dates or inventory restrictions.

Terms, conditions, and restrictions apply to these benefits. See www.americanexpress.com/deltareserve for details.

The Cards are available for an annual fee of $450. If a Cardmember is the Basic Cardmember of a domestic American Express consumer Charge Card account or of a domestic American Express small business charge card account that has an annual fee greater than or equal to $55, the annual fee is $395.

Consumers will continue to earn Always Double Miles® (i) on every eligible dollar they spend on Delta purchases, as well as at gas stations, supermarkets, drugstores, home improvement stores, and more.

The new Delta Reserve for Business Credit Card incorporates all the above benefits of the Delta Reserve Credit Card. However, the ability to earn Always Double Miles® (ii) on every eligible dollar spent includes the following business relevant categories: Delta purchases, gas stations, home improvement stores, wireless phone bill payments, and office supplies. In addition, the Business Card offers programs and services tailored specifically to the needs of small business owners. In addition, the Business Card provides expense management reporting, an online spend tracking system and spending limits on additional cards that aid in better managing employee spending.

American Express and Delta Strengthen a Growing Relationship

American Express and Delta have had a long-term relationship. Delta became one of the first participants in the Membership Miles® Program from American Express in 1991, since renamed the Membership Rewards® Program. In 1996, Delta and American Express joined forces to present the co-branded Delta SkyMiles® Credit Card, providing consumers another way to earn free Delta flights. Now, a full line of valuable Card products is available -- from rewards Cards with no annual fee, to Platinum level Cards, to Cards for small businesses.

About American Express

American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

About Delta

Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 306 destinations in 58 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 37 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers more than 517 weekly flights to 57 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 16,409 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 841 worldwide destinations in 162 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com. Find out current Delta.com airflight specials.

(i) Always Double Miles® offer applies at qualifying gas stations, home improvement and hardware stores, office supply stores, on wireless phone bill payments, and qualifying Delta purchases. Offer applies for U.S. transactions only. Not valid in the departments of superstores or warehouse clubs. To pay your wireless phone bill automatically using your Delta SkyMiles Business Credit Card, please call your wireless service provider. Offer applies to qualifying Delta, Delta Connection® carrier, and Delta Shuttle® flights taken with the purchase of a fare that is eligible for SkyMiles mileage credit. Offer applies to Delta Vacations® packages but not other all-inclusive packages.


(ii) Always Double Miles® offer applies at qualifying gas stations, home improvement and hardware stores, office supply stores, on wireless phone bill payments, and qualifying Delta purchases. Offer applies for U.S. transactions only. Not valid in the departments of superstores or warehouse clubs. To pay your wireless phone bill automatically using your Delta SkyMiles Business Credit Card, please call your wireless service provider. Offer applies to qualifying Delta, Delta Connection® carrier, and Delta Shuttle® flights taken with the purchase of a fare that is eligible for SkyMiles mileage credit. Offer applies to Delta Vacations® packages but not other all-inclusive packages.

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