Blu-ray Discs Production Surge Expected by December

BEIJING, July 11, 2008 /Xinhua-PRNewswire/ -- With Toshiba suspending the production of HD-DVD video disc players (http://www.tootoo.com/buy- DVD_video_disc_players/ ), only Blu-ray Disc remains in the standard 1920¡Á1080 format and became dominant in the disc player and video disc market. However, due to the lack of Blu-ray Disc sources in China's market, Blu-ray Disc players sold by Sony, Panasonic, and Pioneer attract few buyers in the China market.

This hurdle will soon be cleared. Tootoo.com (http://www.tootoo.com/ ) learned from the Blu-ray Disc Association Press Conference that Shanghai Epic Music Entertainment Company Ltd. will start producing Blu-ray Discs in China's mainland. The company's workshop extension project in Shanghai is almost completed. The modified workshop will have 13,000 square meters, and Blu-ray Disc production will commnece in about December this year.

Meanwhile, Sony, one of the major members in the Blu-ray Disc Association, announced yesterday an attractive promotion on buying Blu-ray Disc players (http://www.tootoo.com/w-Home_Appliances/ ) in China, that a gift of reserved- copy Blu-ray video discs will be given. That is, from now on, buyers of BDP- S300 Blu-ray Disc player will receive three reserved-copy Blu-ray movie discs: Kung Fu Hustle, Spider-Man 3 and Open Season.

At present, Blu-ray products have entered a rapid development phase in the Japanese market; Blu-ray disc player sales amount to over 50% of the market- share in Japan's entire disc player market. In the United States, over 11 million Blu-ray movie discs have been sold.

The Blu-ray Disc Association, with 180 renowned member companies, is dedicated to developing and promoting the Blu-ray Disc format. Its Board of Directors comprises 18 member companies including Apple, Dell, Panasonic, Philips, Samsung, Sharp, Sony, Disney, and Warner Bros.

In Europe, America and Japan, Blu-ray Disc players, 5 times clearer than common DVDs, are rapidly substituting traditional DVDs (http://news.tootoo.com/Electrical/electrical_equipment/ ).

To speed up the industrial production steps in China, Blu-ray Disc Association has pursued a "good will" policy to the technical standard of China's Independent Intellectual Property Rights, so as to encourage China's native enterprises to actively participate in Blu-ray products' production.

Source: Tootoo.com