Sensationnel's 'Hair Idol ... The Show' Stretches to Bring Glamour Back to the Beauty Industry
Sensationnel's "Hair Idol The Show" was a big hit at Bronner Brother's International Hair Show in Atlanta in August 2008.
This national competition showcased the latest trends in hairstyles using Sensationnel hair products. An up-and-coming generation of young models took the runway with beautiful hairstyles and glamorous fashions. The competition was a night of fashion trends, featuring the model finalists from 2007, and hairstylist and model teams competing for the 2008 title.
The contestants competed in four categories, three of which were runway competitions. The three runway categories included casual day, dressy evening, and fun & funky. The fourth category was an avant-garde glamour photo competition. The overall winning teams are:
The first place overall winning model, Shalynda McKenzie, is a native of Dothan, Alabama. She recently was a semi-finalist in Americas Next Top Model. Last year Shalynda and her stylist, Seven, won first place in Glynn Jackson's Super Model of the year award for DC, Maryland and Virginia. She is pursuing a professional modeling career. The first place overall winning hairstylist, Adrin "Seven" Washington, is known for healthy hair. He is a South Carolina native, and holds a Mass Communications degree from Claflin University. His stellar signature styles have found their way to the pages of Vogue, Essence and other leading beauty and fashion magazines as well as Good Morning America, Martha Stewart and Extreme Makeover. Patti La Belle, Chaka Khan and Access Hollywood's Shaun Robinson are among his celebrity customers.
The second place overall winning model, Tai'Sheree Wallace, is affectionately referred to by some as "Runway" for her effortless gait. This Detroit native has participated in Fashion Week in New York and graced the cover of Hotlanta. The second place overall winning hairstylist, Derrick "Babyboy" Watson, is a Detroit native and currently owner of Salon Couture. Watson, who has served as an educator for several major hair companies, strives to achieve top quality work and deliver uncompromising service to all his clients. Derrick continues to be an entrepreneur on the move as he expands his business repertoire to include music videos and a growing celebrity clientele.
The third place overall winning model, Ambrosia Woods, is a native of Phoenix, Arizona. She is a customer service representative at Arizona Public Service. Ambrosia is also completing an associate degree in science, and plans to transfer to Spelman College to complete her studies. The third place overall winning hairstylist, Madrid Johnson, is a consummate professional. He is a recognized leader in the world of cosmetology, and one of few elite stylists licensed to practice anywhere in the U.S. Madrid is president of Madrid's International Apprenticeship Training Center, Chairman of the California Hair & Fashion Counsel, Vice-President of the Image Color Counsel, a member of both the National Cosmetology Association's Elite Educators Group and board member of Skyline School of Cosmetology.
Sensationnel's "Hair Idol The Show" was a night for creative hair styles that showed the beauty of Sensationnel's weaves, extensions, wigs, hairpieces, braids and accessories. This competition also gave several local fashion designers the opportunity to showcase their breathtaking creative clothes. Fashion Designers included Ooh La La, The Wilburn Sisters, Jeremiah Odeh, and Dariusm, the featured designer was Bramer Leon. Bre Scullark from America's Next Top Model was the show's model headliner.
Hair Idol gave over $50,000 in cash prizes to winning teams. In addition to cash, the winning model will receive a fashion spread in Upscale Magazine, a one-year modeling contract, and representation from a New York Modeling Agency. The overall winning team selected the Martin Luther King, Jr. National Memorial in Washington DC as the charity to receive a $10,000 donation. Sensationnel also paid travel expenses for competing teams and last year's Hair Idol model finalists and the winner to participate.
"Hair Idol The Show" was produced by ConcreteMix22 under the direction of Dennis Shortt. In the 61-year history of Bronner Brothers' International Hair Show, this is the first time an outside company produced the hair show. Before heading his own agency, Dennis co-created and ran Burrell Consumer Promotions Inc., once a subsidiary of Burrell Communications Group.
In addition to Hair Idol, the Bronner Brothers Hair Show included over 300 exhibitors, over 120 advanced seminars, specialized boot camps, hands-on workshops, an all-new "Cuttin Up Comedy" show, other entertainment with celebrities and Sunday Morning Service. Bronner Brothers is an Atlanta-based company that has been celebrating beauty for over 61 years. Namaste Labs, makers of Weave Rx and Olive Oil, joined Bronner Brothers as the exclusive product sponsor for Sensationnel's "Hair Idol The Show."
Sensationnel was founded on the principles of creating innovative, premium quality hair extensions, hair pieces and wigs to address the needs of professional stylists and consumers worldwide. Sensationnel's hair products are sold in North America, South America, the Caribbean, Europe, Africa and Australia. The company's brands include Goddess, Kanubia, Instant Weave, Pro10 and Premium Collection. Fact sheets, photos and related information can be provided upon request. Additional information about Bronner Brothers, Sensationnel and "Hair Idol The Show" can be found at www.bronnerbros.com, www.sensationnel.com and www.sensationnel.com/hairidol08.