'Dark' Friday Looms, as 'Batman' Sells Out Hundreds of Thursday Midnight (and Beyond) Showtimes on Fandango.com
The Dark Knight' Drives 90% of All Ticket Sales on The Nation's Leading Moviegoer Destination
LOS ANGELES, July 16, 2008 /PRNewswire/
Tomorrow night film fans will flock to movie theaters to welcome the arrival of "The Dark Knight", debuting with nearly 2,500 Thursday midnight performances nationwide, reports Fandango, the nation's leading moviegoer destination.
Across the country, hundreds of showtimes are sold out through the weekend, from Washington, D.C. to Puyallup, Washington, at
The new "Batman" movie, which currently represents more than 90% of all weekly ticket sales on Fandango, may end up creating a "'Dark' Friday" effect at some offices around the country.
In a recent poll on Fandango, 38% of "Knight" fans said they intend to take off a few hours or the entire day on Friday, July 18, in order to catch the movie.
"At this point in the film's sales cycle, 'The Dark Knight' is outselling all major releases since 2005's 'Star Wars: Episode III - Revenge of the Sith'," notes Rick Butler, chief operating officer of Fandango, "and it's benefiting from the highest fan anticipation of any movie this year.
The late Heath Ledger's portrayal of The Joker marks one of those rare occurrences where an actor's Oscar-worthy performance coincides with certain box office success."
"The Dark Knight" is contributing greatly to increased traffic and ticketing on the Web. With nearly 7 million monthly unique visitors, Fandango is seeing an 18% increase in year-over-year traffic to its site, according to Nielsen//NetRatings for June 2008.
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