"Harry Potter and the Order of the Phoenix" Movie
Harry Potter Charms the Entertainment Industry
The Nielsen Company examines Harry Potter's vast impact on Books, Movies, Internet, Television, Music and Advertising
With the imminent release of the new Harry Potter movie, "Harry Potter and the Order of the Phoenix," as well as the upcoming book release on July 21 of the seventh and final installment in the series, "Harry Potter and the Deathly Hallows," The Nielsen Company today released a multi-dimensional overview into the young wizard's strong impact on the entertainment industry. Here is a unique look at the Harry Potter effect.
-- Book sales (Nielsen BookScan) - Since 1998, when Nielsen began
-- Box Office sales (Nielsen EDI) - Combined, the first four Harry Potter
-- Advertising (Nielsen Monitor-Plus) - In the U.S., ad spend for all
-- DVD/Video sales (Nielsen VideoScan) -All three Harry Potter DVDs/Videos
-- Internet Traffic (Nielsen//NetRatings) - The Warner Bros. "Harry Potter
-- Internet Buzz (Nielsen BuzzMetrics) - On blogs, the final book "Harry
-- Music sales (Nielsen SoundScan) - The four Harry Potter soundtracks
-- TV ratings (Nielsen Media Research) - Since 2002, the Harry Potter
-- Moviegoer Profile (Nielsen Cinema) - A recent survey of moviegoers
-- Consumer (ACNielsen) - More than $11.8 million has been spent by U.S.
Books (Nielsen BookScan)
In the United Kingdom alone, more than 22.5 million copies of J.K. Rowling's Harry Potter books have walked off the shelves since 1998, when Nielsen BookScan began measuring books sales in the UK and six of the top ten best-selling books during this period have been Harry Potter books. In the United States, the Harry Potter titles published after 2001, the first year of the U.S. Nielsen BookScan panel, have sold more than 27.7 million copies. During that period, three of the top ten best-selling books in the U.S. have been Harry Potter books.
In all territories where Nielsen BookScan monitors book sales data, peak sales of Harry Potter titles consistently coincide with launch of the new hardback editions and continue to break records. In 2005, Harry Potter and the Half-Blood Prince jumped out of the starting gate with 1.87 million copies sold in the first day in the UK and 4.1 million copies sold the first day in the U.S. (both countries include pre-orders). Similarly, nearly 1.7 million copies of Harry Potter and the Order of the Phoenix were sold on its 2003 release date in the UK, accounting for nearly 50% of the book's total first year sales in that country.
The greatest peak in sales of Harry Potter books took place in 2003, when sales in the UK accounted for fully 22% of the Children's market for the year, while sales in Australia took 19% of the Children's market and generated Aus$30.5 million in revenue for the year. This trend was largely due to the long delay in the release of Harry Potter and the Order of the Phoenix. This was also the first new title to be released following the launch of the first Harry Potter film in November 2001, which helped catalyze a large increase in sales of the backlist titles as people caught up with the series.
The second largest sales peak for Harry Potter titles was in 2005, except in Ireland (ROI) and China, where 2005 sales surpassed 2003 sales as news of Harry Potter spread across the globe.
2006 saw a slowdown in sales, with the annual sales of Harry Potter titles being at their lowest since 1999 in the UK. This trend is indicative of people waiting for the launch of the final hardback edition later this month.
Audio titles of the Harry Potter series were also very popular, with total sales of more than 1.34 million audio copies in the U.S. (818,000) and the UK (525,000) to date. In the UK, audio releases of Harry Potter and Sorcerer's Stone have sold the most volume to date (128,280 units). Since 2001, Harry Potter and the Order of the Phoenix (452,000 units) and Harry Potter and the Half-Blood Prince (349,000 units) are the best-selling audio books in the U.S..
Total Sales of Harry Potter Books by Country
NOTE: 2007 data comprises of 23 weeks sales up to 16th June
NEW YORK, July 10, 2007 /PRNewswire/ --
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