Movie Production Information p. 2

When Bird finished an early draft of the script, he brought the story to the only people he was convinced would understand his vision for an animated film that he hoped would look, feel and be produced unlike any other: Pixar Animation Studios.

Innovation has long been the name of the game at Pixar, the company behind many of animation’s biggest blockbuster hits and critical sensations including the pioneering “Toy Story,” as well as “A Bug’s Life,” “Monsters, Inc.” and “Finding Nemo.”

The studio is always looking for original stories from creative visionaries, and the minute John Lasseter—Pixar’s vice president of creative and an Oscar® winning filmmaker in his own right—heard Bird’s pitch, he knew he had found one.

“It was a like a homecoming to have Brad here to pitch the story because this studio was created for people like him—people who are passionate about taking entertainment, animation and great characters in unforeseen directions,” says Lasseter.

“His idea for THE INCREDIBLES was truly breathtaking. I loved the idea of this great adventure about a superhero family trying to do what all families try to do—make one another happy. And I knew in Brad’s hands it was going to go beyond being just an incredibly fun story to have phenomenal style and dramatic power.”

Lasseter also knew that THE INCREDIBLES would be an unmatched challenge for Pixar—not only would it be the first time the studio had tackled wholly human characters, it would be the most technically innovative, logistically complex and overall most monumental production the studio had ever undertaken. The story unfolds on nearly 100 different sets—ranging from a whimsical, modernesque suburbia to the lush and untamed jungles of Nomanisan Island.

Furthermore, because the film emphasizes the characters’ humanity, Bird was asking the Pixar team to create the most believable human animated forms in history—with palpably kinetic skin, hair and clothing. Enthusiasm spread like wildfire through the studio to meet the challenge of THE INCREDIBLES.

The process of creating any animated film goes through multiple, carefully planned stages. First, the story is written and preliminary storyboards are drawn to help tell the story visually in the earliest stages. The storyboards are then turned into a form of early animation—known as “reels” or “animatics”—that allow the filmmakers to fine-tune the sequences before actually animating them.

Simultaneously, the art department is hard at work, illustrating every last physical detail of the individual characters and the entire universe in which they exist—also brainstorming the design of “virtual” sets, props, buildings, surfaces and color palettes. Once the story and look of the film are decided upon, actors are brought in to record the voice performances—giving the characters indelible personalities, which are, in turn, used to inspire the rest of the creative process.

At last, the process of metamorphosing these 2-D representations into a 3-D reality begins. The first step in this process is for the modeling group to build the characters and sets in the computer. The layout crew is instrumental in the next phase—fine-tuning the characters and the camera from the story reel to create the “shots” that will tell the story to its greatest effect. Following this, the characters are fully animated—move by move, shot by shot—coming to life with a full range of expressions, movements and emotions.

Then nuanced shading and “digital lighting” complete the production phase...and the entire movie is “rendered.” In rendering, all of the information that makes up the motion picture is translated from digital data into actual frames of film. Finally, the film is completed much like any other motion picture—via final editing, scoring and the addition of sound and special effects.

With THE INCREDIBLES, Brad Bird asked his team at Pixar to innovate, expand upon and find new ways to push this process to its farthest creative extremes. Comments producer John Walker: “This film started with a personal vision and a passion that spread throughout Pixar. Pixar is a place that is built on excellence and Brad’s vision was completely supported by everyone there, because even though they could see it was going to be very tough and challenging to make this movie come to life, they also knew it would be highly stimulating. It’s an exciting thing to break new ground, pioneer new techniques and invite audiences into an experience that is as emotional and fun as it is innovative.”

“Even though they could see it was going to be very tough and challenging to make this movie come to life, they also knew it would be highly stimulating.” –John Lasseter

Recalls Bird: “As director, I became well acquainted with what I called the ‘Pixar Glaze,’ where these complete technical geniuses would just grow pale and start looking at each other like ‘Does he know what he’s asking?’ But no one ever gave up—every problem found a solution that kept pushing the film’s creativity. It’s a real testament to Pixar that they kept coming up with magic from thin air.” In the end, says John Lasseter, THE INCREDIBLES took everyone involved on an imaginative ride.

“The creation of THE INCREDIBLES required a tour de force,” he says. “Fortunately, our guys at Pixar keep getting better and better. With this film, they’ve really outdone themselves. When you see the characters in this movie act—and you look into the pools of their eyes—you can feel what’s going on inside their soul. The subtleties of their facial animation and their body gestures are remarkable. You get so caught up with the characters and the story, you don’t think about what genre of movie it is. You simply know you are watching a remarkable story.”


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The Incredibles DVD

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The Art of the Incredibles

by Mark Cotta Vaz, Brad Bird, John Lasseter

After almost 20 years in the vanguard of computer animation, Pixar Animation Studios (home of Toy Story, Monsters Inc., and Finding Nemo, among others) is releasing another technological wonder, The Incredibles.


The Incredibles

Intense superhero action/adventure gameplay. Help save the world; game based on the movie's storyline. Powers include super strength, speed, elasticity, and invisibility. Live the film's action, adventure, and humor over 18 levels. Designed for ages 6 and up; for one player. By THQ

Video Game


Video Game:

The Incredibles: When Danger Calls

Intense superhero action/adventure gameplay. Game based on the film's characters, settings, and events. Collection of 10 fun-filled, highly replayable games and activities.Live the film's action, adventure, and humor; play as film's characters. Various difficulty levels keeps games fun for kids of all ages. By THQ

Incredibles Soundtrack

The Incredibles (Score)

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Incredibles Storyteller /

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The Incredibles

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