The Polar Express: an IMAX 3D Experience Back on Track to IMAX(R) Theatres in November 2005
Unprecedented Success of First Run Brings Highest Grossing Digitally Re-Mastered IMAX Release Back for Another Holiday Season
LOS ANGELES, May 6 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that The Polar Express: An IMAX 3D Experience, the highest grossing and most successful IMAX DMR(R) (Digital Re-mastering) release to date, will return to IMAX(R) theatres in November 2005.
First released on November 10, 2004, and co-financed by Shangri-La Entertainment, the film broke virtually every box-office record for a digitally re-mastered Hollywood film in IMAX's format, and set the record for the highest grossing week in IMAX's 35-year history.
The IMAX(R) 3D version of The Polar Express has grossed an estimated $45 million to date, including more than $10 million on just 22 international screens, for a cumulative per-screen average of more than $520,000. The film continued to post sold-out shows across the IMAX theatre network well after the holidays, registering a per-screen average of more than $100,000 in January 2005.
"We were especially impressed with the legs of the IMAX DMR version, as it was selling out shows and packing IMAX theatres weeks into the new year. We believe new audiences, as well as repeat customers, will want to make The Polar Express: An IMAX 3D Experience part of their holiday tradition."
"Commercial exhibitors took note of the movie's performance to date in IMAX theatres, leading to increased signings momentum, and many of our customers have expressed a desire to bring the film back for another run."
Castle Rock Entertainment presents, in association with Shangri-La Entertainment, a Playtone/ImageMovers/Golden Mean Production of a Robert Zemeckis Film: Tom Hanks in The Polar Express. Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers.