Circuit City Gears Up for Halo(R) 3 with Midnight Events; Retailer Launches Rewards Program for Gamers
To celebrate the release of Halo(R) 3, one of the most eagerly-awaited video game titles of the year, Circuit City Stores, Inc. announces it will hold special midnight openings at 91 Superstores across the country so gamers can buy the title as soon as it goes on sale at 12:01 a.m. September 25, 2007. While supplies last, customers who purchase Halo 3 at Circuit City will receive a free four-foot tall "Master Chief" wall graphic.
In addition, Miami Wide Receiver Chris Chambers and Linebacker Joey Porter will join in the Halo 3 release festivities at a Circuit City Superstore in the Miami, Florida market. Details of the special events can be found at http://www.circuitcity.com/halo.
"We're thrilled with the arrival of the third chapter in the Halo trilogy," said John Kelly, Circuit City's senior vice president, merchandising. "And we're particularly pleased that Circuit City recently launched its new Gamers Savings Club, which offers valuable discounts to our customers. The Halo 3 release is a golden opportunity for our Club members."
Circuit City Gamers Savings Club members enjoy 10 percent off the in-store purchase of video and PC games, video game accessories, strategy guides and game pre-orders. Through October 13, 2007, the club offers a one-year free membership with the purchase of any game console or handheld game system. Or, join for $19.99 per year at http://www.circuitcity.com/gamers. Internet registration is required.
Halo 3 is rated M for mature. Customers who visit Circuit City to purchase the title should ensure they bring proper identification to show they are at least 17 years old.
About Circuit City Stores, Inc.
About Halo 3:
RICHMOND, Va., Sept. 18 /PRNewswire-FirstCall/ --
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