Starting at Midnight the Worldwide Wait for 'Halo 3' Ends
Highly anticipated game expected to register the biggest day in retail entertainment history.
REDMOND, Wash., Sept. 24, 2007 /PRNewswire-FirstCall/ -- Starting tonight "Halo(R) 3," the final chapter of Microsoft Corp.'s epic video game trilogy, finally goes on sale around the world. By the end of the week, fans in 37 countries will be playing the game Wired magazine recently called "a cultural touchstone, a Star Wars for the thumb stick generation."
In the United States, more than 10,000 retailers across the country are opening their doors at midnight tonight solely to sell copies of the game and accompanying Xbox 360(R) consoles and accessories. With nary a pirate, a spider or a wand in sight, day-one sales of the highly anticipated video game are expected to shatter entertainment sales records and top the biggest entertainment launches of all time.
"The excitement and demand for 'Halo 3' has transcended a typical video game release and we're preparing dedicated registers for its midnight release in our 24-hour stores," said Darin Dickson, video game merchandise buyer, Wal-Mart Stores Inc. "It's clear that this is one of the most anticipated games of the year and that 12:01 am Sept. 25 will be a memorable moment for thousands of gamers."
The conclusion of "Halo 2" left unanswered questions around the fates of the beloved protagonist Master Chief(TM) and his artificial intelligence sidekick Cortana(R) as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. The legions of dedicated fans lining the streets tonight are waiting for the chance to be among the first to own the coveted final chapter in the "Halo" trilogy and unearth the well-kept secrets of the storyline.
"Our customers have been waiting for 'Halo 3' since the day after 'Halo 2' launched in 2004," said Jill Hamburger, vice president of movies and games at Best Buy. "'Halo 3' is going to bring the experience to new levels, and we are excited to help our customers get the best possible game playing experience."
Developed by Bungie Studios, the "Halo" franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE(R) online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with "Halo 3" and its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options.
Regional Marquee Events and Global Celebration
The marquee launch events will be held at the following stores:
Made exclusively for Xbox 360, "Halo 3" will be made available in three versions: Standard Edition at $59.99 (U.S. ERP*), Limited Edition for $69.99 (U.S. ERP*), and the ultimate collector's item, the Legendary Edition at $129.99 (U.S. ERP*). The Legendary Edition will be released in limited quantities and arrive in a highly collectible Spartan helmet case, along with two bonus discs full of exclusive content. The Limited Edition will ship in a sleek metal collector's case and include the first bonus disc found in the Legendary Edition, as well as a special "Halo" fiction and art book. And for those who crave nothing more than the highly anticipated third chapter to one of the greatest gaming trilogies of all time, the Standard Edition will consist of the "Halo 3" game.
In November 2004 the world's view of video games changed forever with the release of "Halo 2," which generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft's Xbox LIVE online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.
About Xbox 360
About Xbox LIVE
About Microsoft Game Studios
About Bungie Studios
Circuit City Gears Up for Halo(R) 3 with Midnight Events; Retailer Launches Rewards Program for Gamers
To celebrate the release of Halo(R) 3, one of the most eagerly-awaited video game titles of the year, Circuit City Stores, Inc. announces it will hold special midnight openings at 91 Superstores across the country so gamers can buy the title as soon as it goes on sale at 12:01 a.m. September 25, 2007. While supplies last, customers who purchase Halo 3 at Circuit City will receive a free four-foot tall "Master Chief" wall graphic.
In addition, Miami Wide Receiver Chris Chambers and Linebacker Joey Porter will join in the Halo 3 release festivities at a Circuit City Superstore in the Miami, Florida market. Details of the special events can be found at http://www.circuitcity.com/halo.
"We're thrilled with the arrival of the third chapter in the Halo trilogy," said John Kelly, Circuit City's senior vice president, merchandising. "And we're particularly pleased that Circuit City recently launched its new Gamers Savings Club, which offers valuable discounts to our customers. The Halo 3 release is a golden opportunity for our Club members."
Circuit City Gamers Savings Club members enjoy 10 percent off the in-store purchase of video and PC games, video game accessories, strategy guides and game pre-orders. Through October 13, 2007, the club offers a one-year free membership with the purchase of any game console or handheld game system. Or, join for $19.99 per year at http://www.circuitcity.com/gamers. Internet registration is required.
Halo 3 is rated M for mature. Customers who visit Circuit City to purchase the title should ensure they bring proper identification to show they are at least 17 years old.
About Circuit City Stores, Inc.
About Halo 3:
RICHMOND, Va., Sept. 18 /PRNewswire-FirstCall/ --
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