Britney Spears

Exclusive World Premiere of Television Ad for Britney Spears' New Fragrance fantasy BRITNEY SPEARS (TM)

Coincides with Launch of Britney Spears' Second Fragrance from Elizabeth Arden

It was announced that the television advertisement for internationally acclaimed music star Britney Spears' second fragrance from Elizabeth Arden, fantasy BRITNEY SPEARS (TM), will premiere exclusively on AOL on Thursday, September 15, 2005.

The spot, directed by Billy Woodruff, will coincide with the fragrance's launch at stores nationwide, including Macy's, Nordstrom and Sephora, on the same day.

Additionally, the commercial's television debut will air exclusively on MTV's Total Request Live on Friday, September 16th. The show airs at 5:00 pm EDT.

The print ad, photographed by Ellen von Unwerth, Jaimie Trueblood and 2A, will break in People and Entertainment Weekly in September 2005, followed by Allure in October, and Cosmopolitan, Glamour, In Style, Lucky, Self, Seventeen, Teen People and People Style Watch in November.

The fantasy BRITNEY SPEARS (TM) website http://www.fantasybritneyspears.com/ went live on September 15th. Fans will be able to download cell phone ringtones with messages from Britney, wallpaper for their phones and online games.

Britney Spears' first fragrance, curious BRITNEY SPEARS (TM), was introduced in September 2004 by Elizabeth Arden and immediately became an international bestseller.

Elizabeth Arden is a global prestige beauty products company. The Company's portfolio of leading brands includes the fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th Avenue, ardenbeauty, Elizabeth Arden Provocative Woman, curious Britney Spears (TM), fantasy Britney Spears (TM), Elizabeth Taylor's White Diamonds, Passion, Forever Elizabeth and Gardenia, White Shoulders, Geoffrey Beene's Grey Flannel, Halston, Halston Z-14, Unbound, PS Fine Cologne for Men, Design and Wings; the Elizabeth Arden skincare line, including Prevage(TM) Anti-Aging Treatment, Ceramides and Eight Hour Cream; and the Elizabeth Arden color cosmetics line.

Source: Elizabeth Arden
NEW YORK, Sept. 14, 2005 /PRNewswire/ --

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APPROVED AFFILIATE
for "Curious" and "Fantasy"

Curious

by Britney Spears for Women

3.3 oz Eau de Parfum Spray

Curious by Britney Spears fragrance is an exhilarating white floral accented with Louisiana Magnolia and wrapped in the sensuality of vanilla-infused musk.

Curious by Britney Spears for Women Tempting Trio Gift Set

Includes: 3.3 oz Eau de Parfum Spray + 3.3 oz Deliciously Whipped! Body Souffle + Two Tempting! Lip Gloss + 0.18 oz Fragrance Roller Ball Pen. Fragrance Notes: Louisiana Magnolia, Golden Anjou Pear, Lotus Flower, Tuberose, Star Jasmine, Pink Cyclamen, Vanilla Infused Musk, Sandalwood, Blonde Woods. Fragrance Style: Spirited. "Curious" by Britney Spears fragrance is an exhilarating white floral accented with Louisiana Magnolia and wrapped in the sensuality of vanilla-infused musk. Britney Spears perfume.

Fantasy by Britney Spears

3 Piece Set Includes: 1.7 oz Eau de Parfum Spray + 3.3 oz Work Your Magic Body Souffle + 0.24 oz Temptress Lip Gloss. Fragrance Family: Oriental. Recommended Use: All Seasons. Fragrance Notes: Red Lychee, Golden Quince, Kiwi, Cupcakes, White Chocolate, Orchid, Jasmine Petals, Must, Orris, and Sensual Woods. Fragrance Style: Romantic
Spears is inspired by love's ability to overwhelm you when you least expect it. An exotic fragrance blend that stirs passion and zest for life, love and dreams. Britney Spears perfume.