Music: Hard Rock Guitar Hero

HARD ROCK INTERNATIONAL ANNOUNCES
NATIONAL GUITAR HERO® CHALLENGE

Orlando, Fla., July 9, 2008 – Calling all Guitar Hero ® fans! Hard Rock International has teamed up with SPIN Magazine and rock legends Aerosmith® for a national competition featuring the newest release in the best-selling video Guitar Hero game franchise, Guitar Hero ®: Aerosmith ®. The national tour – Guitar Hero: Aerosmith Rocks the Hard Rock – will visit 16 Hard Rock Cafes this summer to search for the best of the best axe shredders.

Beginning in July, select Hard Rock Cafe locations across the United States will host a series of competitions where local Guitar Hero: Aerosmith fans can compete in their favorite game and have the opportunity to win a trip to Boston to compete for the Grand Prize – a custom Red Wing Guitar Hero: Aerosmith / Hard Rock Cafe motorcycle designed by Steven Tyler.

The top four scores across 15 markets will compete in a Guitar Hero: Aerosmith showdown at the finale event at Hard Rock Cafe Boston on August 25. In attendance will be Aerosmith frontman Steven Tyler and a host of Boston-area celebrities and sports heroes. Steven Tyler will personally award the Grand Prize winner his custom-designed Guitar Hero: Aerosmith / Hard Rock Cafe Red Wing motorcycle. In keeping with Hard Rock’s “Love All, Serve All” creed, the Guitar Hero: Aerosmith Rocks the Hard Rock finale event will benefit FORGE & Opportunity International, U.S.-based non-profit organizations that work to provide opportunity for self-sufficiency and advancement to local communities in Africa.

HARD ROCK GUITAR HERO 2008 CONTEST SCHEDULE:

July 2008
7/8/2008 Hard Rock Cafe Universal Citywalk
7/9/2008 Hard Rock Cafe San Diego
7/14/2008 Hard Rock Cafe Houston
7/15/2008 Hard Rock Cafe New Orleans
7/20/2008 Hard Rock Cafe Orlando
7/21/2008 Hard Rock Cafe Miami
7/23/2008 Hard Rock Cafe Atlanta
7/27/2008 Hard Rock Cafe Washington, DC
7/28/2008 Hard Rock Cafe New York
7/30/2008 Hard Rock Cafe Detroit
7/31/2008 Hard Rock Cafe Chicago

August 2008
8/5/2008 Hard Rock Cafe Denver
8/6/2008 Hard Rock Cafe Salt Lake City
8/10/
2008 Hard Rock Cafe Phoenix
8/13/2008 Hard Rock Cafe San Francisco
8/25/2008 Hard Rock Cafe Boston (finale event)

For further information, rules and regulations, and full listings, please visit www.hardrock.com or
http://www.guitarherogame.com/ghaerosmith/hardrocktour.

Guitar Hero: Aerosmith is now available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo and PlayStation®2 computer entertainment. The game is rated “T” for Teen (Lyrics, Mild Suggestive Themes) by the ESRB. For more information visit www.guitarhero.com.

About Aerosmith

For more than 30 years AEROSMITH has defined American Rock 'n' Roll. Just a brief overview of their remarkable career is truly mind-boggling: over 150 million albums sold, induction into the Rock & Roll Hall of Fame, countless awards (four Grammy Awards, eight American Music Awards, six Billboard Awards, and 12 MTV Awards), electrifying sold-out concerts around the world and a diehard "Blue Army" fan-base numbering in the millions worldwide.

Described by Mojo editor Phil Alexander in a May '07 cover story as “America's greatest hard rock act,” the members of AEROSMITH--STEVEN TYLER (vocals), JOE PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY KRAMER (drums)--remain creatively vital, and are the platinum standard for artistic and commercial success in the music business. Through it all they have defeated the odds, silenced their critics and have undeniably withstood the test of time. AEROSMITH are beginning to work on their next studio album, the follow-up to 2004’s critically acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone review.

About SPIN Magazine

Launched in 1985, SPIN has established itself as one of the most influential voices in music and culture. From the next big things to innovative icons, SPIN provides the most comprehensive coverage via Spin magazine, Spin.com and Spin Digital. With a guaranteed circulation of 450,000 readers, SPIN magazine, a monthly, currently reaches an audience of over 2 million. Spin.com will feature coverage from the Guitar Hero: Aerosmith Rocks the Hard Rock tour finale and other select competitions.

About FORGE

FORGE leverages African refugee communities to end the cycle of war and poverty in the refugees' home countries. Through its innovative Collaborative Project Planning Process, FORGE works to facilitate local development solutions to community problems and lay the foundation for peace and prosperity. Since its founding in 2003, FORGE has helped 70,000 refugees from 5 countries to address their needs and become more self-sufficient. In the short term, the initiatives that refugees develop through FORGE address problems of disaffection, disempowerment, and poverty endemic to refugee camp life. In the long term, refugees develop leadership, education, and vocational skills that will aid their home countries when they eventually return. In this way, FORGE tackles the root causes of protracted conflicts by helping communities emerge from poverty, foster peace, and develop future leaders. For more information and frequent updates on projects, visit www.FORGEnow.org.

About Opportunity International

Opportunity International is committed to solving global poverty. Currently serving 1.1 million poor entrepreneurs in 28 developing countries, Opportunity International is a pioneer in offering small business loans, savings, insurance and training in basic business practices to women and men living in chronic poverty. Founded in 1971 as one of the first microcredit lenders, Opportunity International provides small loans – sometimes as little as $50 – and other services that allow poor entrepreneurs to start or expand a business, develop a steady income, provide for their families and create jobs for their neighbors. For more information, visit www.Opportunity.org.

About Red Wing Motorcycles

Red Wing Motorcycles was born when a collection of friends set out to create a unique line of bikes that would turn heads around the world. After a couple of years of design, engineering and testing, the company’s first line of motorcycles debuted in 2007 and those original three friends — rock & roll legend Steven Tyler, renowned engineer Mark Dirico and Stephen Talarico of AC Custom Motorcycles — achieved their goal. From inspiration to engineering to build, Red Wing Custom Motorcycles are the sum of an astonishing range of talents, built to ride for days at a time...and to look hot doing it. For more information, please visit www.RedWingMotorcycles.com.

About Hard Rock International

With 127 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world’s first rock ‘n’ roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

© 2008 EMOL.org Music Entertainment Magazine. All rights reserved.

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