PA: Philadelphia

The Franklin Institute Unveils Branding Campaign

The Franklin Institute, Pennsylvania's most-visited museum, has unveiled its first branding campaign as part of an initiative to highlight its expanded demographic profile, its heightened issue orientation and its newly-revitalized exhibits and facilities. Designed to intrigue visitors with the tagline "Curious?" the campaign includes thought-provoking images that will be featured on local television, print, outdoor and online media -- and features a new logo. The new branding campaign, which is part of a new far-reaching museum effort entitled "The New Franklin Experience," was created by the award-winning Philadelphia-based creative team at Red Tettemer.

"The New Franklin Experience," built on advances in communications and technology, includes a series of specific initiatives and exhibit and theater renovations that The Franklin will announce in the next months. The Franklin is home to a growing roster of evening lecture programs and initiatives that make science more central to the political debate, both regionally and nationally.

All efforts are focused on creating an evolving museum experience that leverages cutting-edge technologies and advances in scientific knowledge to create continuous, integrated and immersive programming both within The Franklin and outside its walls. The campaign is expected to cement public perceptions of The Franklin as a place for the intelligent exchange of ideas, excitement, intrigue and just plain fun.

The Franklin has doubled its attendance in the last five years. Upgraded facilities, which range from a re-built Giant Heart to a 5,000 square foot retail store to a new public website to blockbuster exhibits like Titanic, BodyWorlds and Tut and a technologically advanced 3D/HD/Blu Ray-ready Franklin Theater have generated unprecedented attention and audiences. Since 2000, over 70,000 square feet of visitor experiences have undergone renovation.

Online, The Franklin, one of the most visited educational websites in the world, will be launching a new portal, themed for the curious, in May.

The Franklin Institute

Founded in honor of America's first scientist, Benjamin Franklin, The Franklin Institute is a renowned and innovative leader in the field of science and technology learning, as well as a dynamic center of activity. It is dedicated to creating a passion for science by offering new and exciting access to science and technology in ways that would dazzle and delight its namesake. For more information, please visit www.fi.edu.

Source: Franklin Institute
PHILADELPHIA, April 9, 2008 /PRNewswire-USNewswire/ --

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