TV programs from the Discovery Channel
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.
The initiative, which includes sneak peeks and day-after episodes, will initially feature Discovery Channel’s DIRTY JOBS, TLC’s LA INK and Animal Planet’s MEERKAT MANOR, with more programs to be added regularly.
Discovery on Demand, Discovery’s VOD service, also will make the series available to partnering distributors the day following their linear debuts. Each episode will be available online for up to four weeks. Following its online sneak peek premiere, additional episodes of season three of MEERKAT MANOR also will be available online the day following their TV premieres.
“We have had success in developing a VOD service that builds buzz, awareness and ratings for our networks and drives business for our distributors. The addition of full-length online episodes represents a natural extension of our VOD strategy,” said Bruce Campbell, president, Digital Media and Business Development, Discovery Communications. “With this complementary platform we can grow value for our brands and increase network viewership, while broadening our consumer touchpoints beyond the TV screen.”
Discovery’s online episodes will launch on a broadband player created by Move Networks, which offers the highest resolution online viewing experience currently available on the Internet. The ad-supported Discovery.com player lets users pause and move back and forth between episode chapters -- and ensures advertisers that their ads will be viewed.
Discovery Communications and YouTube Announce Global Content Partnership
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Discovery Communications and YouTube announced the debut of nine YouTube Channels, featuring a robust collection of clips from Discovery's family of world-class network brands.
"With YouTube's unmatched reach, Discovery fans from around the world now have another platform to engage with their favorite shows, and new audiences can sample our compelling nonfiction content like never before online," said Josh Freeman, executive vice president, digital media, Discovery Communications. "Our partnership with YouTube is a significant step in the company's strategy to expand the global reach of our content on the web and draw new viewers to our networks." Continue reading...