TV: Discovery ChannelDiscovery Communications and YouTube Announce Global Content PartnershipSpecial MYTHBUSTERS Viral Myths Viewer Challenge Kicks Off New Program and Promotional CollaborationDiscovery Communications and YouTube announced the debut of nine YouTube Channels, featuring a robust collection of clips from Discovery's family of world-class network brands. Tailoring content to the global YouTube community, Discovery will also roll out a series of targeted international Channels showcasing localized and native language content for specific regions around the world. The partnership also includes a number of program promotion initiatives designed to tap into YouTube's engaged community and drive viewers to Discovery's networks. "With YouTube's unmatched reach, Discovery fans from around the world now have another platform to engage with their favorite shows, and new audiences can sample our compelling nonfiction content like never before online," said Josh Freeman, executive vice president, digital media, Discovery Communications. "Our partnership with YouTube is a significant step in the company's strategy to expand the global reach of our content on the web and draw new viewers to our networks." Continue reading... All new episodes of Mythbusters, Smash Lab, Man vs Wild and Some Assembly RequiredLooking to spice things up before the summer months come to an end? Brush off those cleats, hang up your swimsuit and hurry indoors to the nearest television set. Discovery Channel kicks off a string of premieres beginning August 5, when SMASH LAB, MYTHBUSTERS, MAN VS. WILD and SOME ASSEMBLY REQUIRED return with allnew episodes guaranteed to add excitement to the summer. SMASH LAB returns for its second season on Tuesdays at 10PM ET/PT beginning August 5. In every episode, the new SMASH LAB team of maverick engineers -- Deanne Bell, Chuck Messer, Gadget and Nathaniel Taylor -- put their brains together to come up with the best solutions for tackling engineering problems that could have everyday applications. During season two, they smash and crash to develop potentially life-saving mechanisms like an unsinkable car, a portable submarine and a cliff-diving car. Ben Bailey, host of Discovery Channel’s Emmy® award-winning game show, CASH CAB, narrates the series this season.
Season three of MAN VS. WILD marks the series’ move to Wednesdays beginning Wednesday, August 6 at 10PM ET/PT. MAN VS. WILD brings seasoned adventurer Bear Grylls face to face with the grueling task of navigating remote locations and sharing invaluable survival strategies along the way. The six premiere episodes follow Bear as he parachutes into boulder strewn desert canyons on the Baja Peninsula, trails the destruction caused by Hurricane Katrina in Louisiana and survives the rugged conditions and 2000-foot sea cliffs in the west coast of Ireland. SOME ASSEMBLY REQUIRED, hosted by correspondent, writer and comedian Brian Unger, will return for its second season this August. Airing Thursdays at 9PM ET/PT beginning August 7, SOME ASSEMBLY REQUIRED throws open the factory doors to showcase how ordinary items are manufactured and mass-produced. Season two delves into products both big and small, including fire trucks, refined sugar and washable crayons.
Discovery Launches Ad-Supported, Full-Length Episodes of Top Series Online and on VODDiscovery announces the launch of ad-supported, full-length episodes of popular series and specials from across its stable of U.S. networks on its websites and VOD.Silver Spring, MD (Vocus) August 2, 2007 -- Expanding its digital content offering, Discovery announced today the launch of ad-supported, full-length episodes of popular series and specials from across its stable of U.S. networks on its websites and VOD. The initiative, which includes sneak peeks and day-after episodes, will initially feature Discovery Channel’s DIRTY JOBS, TLC’s LA INK and Animal Planet’s MEERKAT MANOR, with more programs to be added regularly. Kicking off the initiative is the new season premiere of Animal Planet’s MEERKAT MANOR, which will be available online at www.animalplanet.com beginning Friday, August 3, 2007, a week prior to its linear debut. Free to consumers, new episodes of Discovery Channel viewer favorite DIRTY JOBS and TLC’s all-new series, LA INK, will be available online on Wednesday, August 8, 2007, at www.discovery.com and www.TLC.com respectively, the day after their network premieres. Discovery on Demand, Discovery’s VOD service, also will make the series available to partnering distributors the day following their linear debuts. Each episode will be available online for up to four weeks. Following its online sneak peek premiere, additional episodes of season three of MEERKAT MANOR also will be available online the day following their TV premieres. “We have had success in developing a VOD service that builds buzz, awareness and ratings for our networks and drives business for our distributors. The addition of full-length online episodes represents a natural extension of our VOD strategy,” said Bruce Campbell, president, Digital Media and Business Development, Discovery Communications. “With this complementary platform we can grow value for our brands and increase network viewership, while broadening our consumer touchpoints beyond the TV screen.” Discovery’s online episodes will launch on a broadband player created by Move Networks, which offers the highest resolution online viewing experience currently available on the Internet. The ad-supported Discovery.com player lets users pause and move back and forth between episode chapters -- and ensures advertisers that their ads will be viewed. Visit Discovery VOD: http://video.discovery.com/ About Discovery Communications Discovery Channel Store merchandiseReturn to Free Movies | TV Home PageEntertainment Magazine© 2008 EMOL.org Entertainment Magazine. All rights reserved. |
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