TV: MTV: 2008 MTV Movie Awards

MTV to Debut Unprecedented Movie Experience on Video On Demand to Support the 2008 MTV Movie Awards

Unique Content To Support Movie-On-Demand Offerings For Affiliate & Studio Partners

MTV VOD goes to the movies! This year, for the first time ever, MTV (www.mtv.com) will create a special "2008 MTV Movie Awards" (http://www.mtv.com/ontv/movieawards/2008/) destination in its free VOD area that will help drive Movies On Demand orders for affiliate partners including Charter Communications, Comcast, Cox Communications and Time Warner Cable.

MTV will provide an unprecedented array of extras for its audience around nominated films that are also available to purchase at Movies On Demand. Special movie content includes making of "featurettes," behind-the-scenes clips, music videos, and more from Juno, Sweeney Todd, Aliens vs. Predator: Requiem and No Country for Old Men. Other special content that will live in the free On Demand area includes extras from Iron Man, and Speed Racer, the best movie spoofs from the online UGC contest, the top nominated films from mtvU's Best Filmmaker On Campus (http://www.bestfilmoncampus.com/) Contest and full nominee packages for each of this year's award categories.

"MTV Networks is innovating new ways to partner with distributors on VOD that provide significant added-value to their platforms while super-serving our audiences," said Juliette Morris, SVP of Content Distribution and Marketing for MTV Networks.

"This campaign drives incremental VOD revenues for our valued distribution and advertising partners, while simultaneously generating significant visibility of and deeper engagement around the MTV Movie Awards. We are thrilled to deliver multiple benefits for our affiliate partners, our studio advertisers and our passionate movie-loving audience."

"We are always exploring unique ways to work with our studio partners and build creative executions that resonate with our audience," said John Shea, executive vice president of integrated marketing/brand partnership for the MTV Music Group. "Through the lens of innovation, MTV delivers great new viewing experiences for our audience through never before seen content on every platform imaginable, and VOD allows us to deliver on that notion."

"Our customers love the control that video on-demand gives them to view what they want, when they want," added Lauren LoFrisco, Time Warner Cable's group vice president of Marketing Communications. "Now, you can go to one place to have 'instant access' to bonus footage unique to Time Warner customers and then easily order a movie all with the click of your remote."

"This collaboration with MTV allows us to further illustrate the added value On DEMAND brings to Cox Digital Cable customers," said Bob Nocera, director of marketing, new video services for Cox.
MTV is the most watched destination in the TV Entertainment On Demand category and is available in nearly 30 million VOD households.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years.

Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else.

MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , one of the world's leading creators of programming and content across all media platforms.

Source: MTV
NEW YORK, May 21, 2008 /PRNewswire/ --

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