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Avon Debuts Signature Men's Scent - Patrick Dempsey Unscripted

Avon Products, Inc. today announced the debut of Patrick Dempsey Unscripted, the signature men's fragrance the company created with award-winning actor Patrick Dempsey.

The unveiling of the fragrance took place at an exclusive cocktail party hosted by Avon Chairman and Chief Executive Officer, Andrea Jung at The Skyloft Penthouse in Tribeca. The debut of the fragrance follows the announcement of the multi-year partnership agreement Avon made with the actor in May 2008. The fragrance tagline, "Follow Your Passion," captures the true essence of Patrick and his belief that each individual should develop and write their own script for life.

Patrick Dempsey Unscripted will launch in November of 2008 in the U.S., with a global launch following in 2009.

Dempsey played a leading role in the development of Patrick Dempsey Unscripted and was intimately involved with the concept, name, package and olfactive notes. The end result is a true reflection of the man behind the fragrance.

"Patrick is one of the most respected, talented and successful actors of our generation, and we are so excited to offer consumers around the world a glimpse into Patrick's passion for life through this new premium fragrance," said Claudia Poccia, Global President, Avon Strategic Alliances and mark. "Patrick Dempsey Unscripted is his first foray into the fragrance industry and we're extremely proud of the result. Together we created a fragrance that embodies his philosophy to follow your passions -- to develop your own life story."

"Collaborating with Avon to create Unscripted has been such an exciting journey for me," says Dempsey. "I enjoyed the opportunity to play a different creative role by working on this fragrance from start to finish. Unscripted is about loving what you do and doing it in your own unique way."

Patrick Dempsey Unscripted, developed by International Flavors and Fragrances, is a Woody Green scent that expresses the freedom of the open road with fresh, aromatic cardamom and invigorating cracked black peppercorn. At the heart, a sensual mix of fig and crisp lavender enrich the experience with a warm, sophisticated texture. The drydown reveals an unusual twist -- a bold blend of exclusive leatherwood and patchouli heart wrapped in earthy vetiver and rich musk for an authentic, adventurous finish. Patrick Dempsey Unscripted is housed in a simple yet iconic bottle. The outer packaging contains sharp, classic lines that are both modern and masculine. The unique colors of the carton, a rich textured gradient with orange accents, convey Patrick's overall vision -- original and unexpected.

Patrick Dempsey Unscripted will be featured in the company's brochure, which is distributed to over 5 million representatives around the globe, and will be supported by print advertising. The fragrance will be available for $32.00 in the U.S. beginning in November 2008.

Patrick Dempsey is the most recent partner to join the company's premier fragrance portfolio; Avon's other partners include U by Ungaro, Bond Girl 007, Jennifer Hudson for Imari, Cynthia Rowley, Derek Jeter and Christian Lacroix Parfums.

About Patrick Dempsey

One of Hollywood's most sought after and respected actors, Dempsey has won a Screen Actors Guild Award (2007) and People's Choice Award (2007) for his role as Dr. Shepherd on the ABC television super hit, Grey's Anatomy. Dempsey is also actively involved in his movie career, and was last seen in the romantic comedy Made of Honor, which opened around the world this past spring. Dempsey was also recently seen in Disney's Academy Award-nominated Enchanted opposite Amy Adams, and the critically acclaimed Freedom Writers alongside Hilary Swank. Dempsey was born and raised in Lewiston, Maine, and recently returned to his home state to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine.

Dempsey's wife, celebrity makeup artist Jillian Dempsey, has worked with Avon since July 2006 as their Global Creative Color Director.

Source: Avon Products, Inc.
NEW YORK, July 22, 2008 /PRNewswire/ --

Avon Announces Fragrance Partnership With Award-Winning Actor Patrick Dempsey

Avon Products, Inc. (NYSE: AVP) announced it has partnered with award-winning actor Patrick Dempsey to create a signature men's fragrance set to debut in November of 2008 in the US, with a global launch following in 2009.

This will be the actor's first foray into the fragrance industry, and he will be actively involved with every aspect of the project. Dempsey's wife, celebrity makeup artist Jillian Dempsey, has worked with the company since July 2006 as their Global Creative Color Director.

"We are thrilled to partner with Patrick Dempsey -- an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style," said Andrea Jung, Chairman and Chief Executive Officer, Avon Products, Inc.

"We're extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small. We applaud his efforts earlier this month to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine, and look forward to exploring future collaboration opportunities with our Avon Foundation."

"This is an extremely exciting opportunity for me to work with Avon -- a brand I have long respected as a global powerhouse with a lot of heart and soul," said Dempsey.

"The brand reaches every corner of the globe with more than just high quality products -- it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate philanthropy through their Avon Foundation. My wife Jillian has enjoyed her experience working with Avon, and I look forward to joining the family as well."

One of Hollywood's most sought after and respected actors, Dempsey has won a Screen Actors Guild Award (2007) and People's Choice Award (2007) for his role as Dr. Shepherd on the ABC television super hit, Grey's Anatomy. Dempsey is also actively involved in his movie career, and will soon be seen in the upcoming romantic comedy Made of Honor, opening nationwide on May 2, 2008.

Dempsey was last seen in Disney's Enchanted opposite Amy Adams, and the critically acclaimed Freedom Writers alongside Hilary Swank. Dempsey was born and raised in Lewiston, Maine, and recently returned to his home state to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine.

NEW YORK, March 31, 2008 /PRNewswire/ --

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