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eToys 2007 Hot Holiday Toys List Delivers Best Gifts for Childhood Fun All Year Through

Online Retailer Spots Toy Trends and Toy Recommendations for Toddlers through Teens

eToys.com, America's leading online toy retailer, turns the once daunting task of finding that "perfect holiday gift" for beloved little ones into a simple and fun toy shopping experience for parents and grandparents this holiday season.

The just released eToys 2007 Hot Holiday Toys List is a comprehensive and foolproof guide of multiple gift suggestions, from the season's most popular must-haves to the most family friendly, all uniquely divided by age group to eliminate the guess work. Among the trends found on this year's eToys holiday list are music-inspired and licensed toys, including the ever-popular High School Musical 2 and Hannah Montana.

"From toddler to tween, children of all ages eagerly anticipate opening that special present this holiday season," said Michael Wagner, CEO, eToys. "Not only are we offering those most coveted toys, but we're also proud to take the lead on empowering our customers to make informed toy buying decisions to encourage safe play."

Find popular toys 'Tis the season to save BIG at eToys!

eToys 2007 Hot Holiday Toys List

Toddler

-- Fisher-Price Sing-Along Stage (6 Months - 3 Years)
-- Bounce 'n Rotate Pooh with Activity Dashboard (1 Year - 3 Years)
-- Little Tikes Talking Train with Track (18 Months - 2 Years)
-- "Elmo Says" Spin Chair (18 Months - 3 Years)
-- TMX Tickle Me Elmo and Friends: Cookie Monster (18 Months - 4 Years)
-- Amazing McKayla Doll (2-5 Years)

Preschool

-- My Real Digital Camera - Primary Colors (3-9 Years)
-- Eyeclops (3 and Up)
-- Barbie Girls: Light Pink & Purple Outfits (3 and Up)
-- Hannah Montana Electronic Guitar (3-8 Years)
-- Giant 3 Story Wooden Dollhouse (3-6 Years)
-- Disney Princess: Magical Talking Cinderella Vanity (3-6 Years)
-- Tekno Pony (3 and Up)
-- Yukon Express 60-Piece Wooden Train Set (3-9 Years)
-- Fisher-Price Smart Cycle (3-6 Years)
-- Chicco Ducati Race Track (3-9 Years)

Grade School

-- FurReal Friends Pony: S'Mores (4-8 Years)
-- Action City Parking Garage (4-12 Years)
-- Transformers Ultimate Bumblebee (5-9 Years)
-- Bratz DVD Player (5-12 Years)
-- Hannah Montana Dolls, Closet and Stage (6-10 Years)
-- Be-Bratz: Brunette (6-10 Years)
-- FurReal Friends: Squawkers McCaw (5 and Up)
-- Shining Stars: Yellow Lab (6 and Up)
-- High School Musical 2 Fashion Doll (6-10 Years)
-- Transformers Deluxe Death Star (5-9 Years)

Tween

-- Robo Panda (8 and Up)
-- Super Skeet Arcade (8 and Up)
-- Terrainiac 27 MHz (8 and Up)
-- Robosapien Media (8 and Up)
-- Swypeout Battle Racing Starter Pack (8 and Up)
-- U.B. Funkeys (8 and Up)
-- Power Tour Electric Guitar (8 and Up)
-- Reflex Helicopter - Blue (10 to Adult)

Entire Family

-- Cranium Jam Pack Jam (5 and Up)
-- Are You Smarter Than a 5th Grader DVD Game (9 and Up)

To ease parents' minds this holiday season, eToys.com made toy safety education its number one priority by launching the comprehensive eToys Safety Center on the retailer's web site and directly at http://www.etoys.com/safety. At the Safety Center, customers will find general safety tips, links to a thorough listing of recalled toys and specific information organized by toy type and age. The Safety Center also includes tips and recommendations on preventing toy-related injuries.

Also, the search tools on eToys.com help make the online shopping experience even easier. By narrowing a search by Department, Age, Character and Brand, anyone can find just the right toys for children of all ages at eToys.com.

About eToys Direct
eToys Direct offers thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships. The company owns eToys (http://www.etoys.com/) and the My Twinn doll company (http://www.mytwinn.com/) and operates KBtoys.com (http://www.kbtoys.com/) under a long-term licensing agreement. eToys Direct also provides a toy and video game solution to its online and catalog partners, supplying category management, full-featured content, inventory control, order fulfillment and customer support. The privately held company is based in Denver.

Source: eToys.com Direct
DENVER, Sept. 24, 2007 /PRNewswire/ --

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