Entertainment Magazine: VirtualMall: Toys: eToys

eToys Spots New Toy Trends

To ease parents' minds this holiday season, eToys.com made toy safety education its number one priority by launching the comprehensive eToys Safety Center on the retailer's web site and directly at Shop for Arts & Crafts at eToys.com.

etoys.com (GSI)The search tools on eToys.com help make the online shopping experience even easier. By narrowing a search by Department, Age, Character and Brand, anyone can find just the right toys for children of all ages at eToys.com.

About eToys Direct

eToys Direct offers thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships. The company owns eToys (http://www.etoys.com/) and the My Twinn doll company (http://www.mytwinn.com/) and operates KBtoys.com (http://www.kbtoys.com/) under a long-term licensing agreement.

eToys Direct also provides a toy and video game solution to its online and catalog partners, supplying category management, full-featured content, inventory control, order fulfillment and customer support. The privately held company is based in Denver. Visit eToys.com

eToys Top Toy Trends


Green, Active and Tech toys top the list must haves!

Consumer Toy Safety Survey by eToys.com Reveals Impact of Recent Recalls on Holiday Shopping Plans

eToys Hot Holiday Toys List Delivers Best Gifts for Childhood Fun All Year Through

eToys Coupons and Deals


Free Shipping (up to $15 value) with your purchase of $69 or more at eToys.com. (excludes video games consoles, handhelds, software & accessories) Expires 1/31/2011.

HUGE Outlet Blowout! Save up to 75% on your Outlet Store purchase at eToys.com. Limited Time Only!

etoys.com (GSI)

TOYS"R"US, INC. ACQUIRES ETOYS.COM

Transaction Includes Acquisition of BabyUniverse.com and ePregnancy.com Expansion of Online Portfolio Positions Company to Accelerate Market Share Growth in Toy and Baby Products Categories

Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer,has acquired the highly regarded e-commerce site, eToys.com. The transaction with The Parent Company also includes the acquisition of e-commerce site BabyUniverse.com, and the parenting resource website, ePregnancy.com.

Toys"R"Us, Inc. already operates the world's leading online toy and baby products store, www.Toysrus.com, which includes www.Babiesrus.com. This acquisition provides the company with a unique opportunity to broaden its web-based portfolio through the addition of these three well-established online destinations for parents and families.

eToys.com and BabyUniverse.com offer a broad assortment of unique toys and juvenile products. Both sites have earned accolades from industry groups and customers alike for their outstanding customer service. ePregnancy.com is an established recognized platform for the delivery of content and new media resources to a national audience of expectant parents.

All three websites will continue to operate under their current domain names. Toys"R"Us, Inc. will assume responsibility for all operations of the sites including merchandising, site management, distribution and marketing.

Toys"R"Us, Inc. launched www.Toysrus.com in 1998 to cater to busy moms, dads and other toy-buying adults who would appreciate access to the world's largest toy store at their fingertips. Today, www.Toysrus.com is one of the most visited sites in the retail category with a vast assortment of toy and baby items, video game titles, exciting toy exclusives, personalized versions of popular toys and baby products and fantastic deals every day..

In December 2008, The Parent Company, a leading commerce, content and new media company for growing families, filed for bankruptcy protection and began to explore strategic alternatives, including a sale of some or all the company's businesses. Terms of the transaction were not disclosed. Visit our special links to the Toys "R" Us web site. WAYNE, NJ (February 12, 2009)



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