Hallmark Introduces First-of-Its-Kind Adhesive Gift Wrap
Innovative new product meets consumer demand for easier gift wrapping with a professional look
Hallmark announced its newest innovation ... Adhesive Gift Wrap. The first-of-its-kind product is coated on one side with a low-tack adhesive invented by Hallmark, which sticks firmly to packages, creating a beautifully wrapped gift without a lot of extra work. It is being sold exclusively at Hallmark Gold Crown(R) stores. Adhesive Gift Wrap is the result of requests from consumers who want the act of gift wrapping to be more convenient for their busy lifestyles.
We've often heard from our consumers that they prefer giving and receiving hand-wrapped gifts. They perceive wrapped gifts to have a great value, especially for children. But we also hear them saying they're strapped for time and feel like grabbing a gift bag is their only option," said Susan Klopfenstein, product manager at Hallmark.
"So we invented Adhesive Gift Wrap to help people easily hand-wrap a gift without sacrificing a professional look."
Hallmark, credited with founding the modern-day gift wrap industry 91 years ago, has a provisional patent on the product's low-tack adhesion, which is sticky enough to create clean lines and crisp folds without leaving any residue on the gift. There is no backing to peel off, so Adhesive Gift Wrap sticks to itself when rolled up, making storage simple.
"Essentially, if you can operate a sticky note, you can wrap like a pro with Adhesive Gift Wrap," said Klopfenstein.
KANSAS CITY, Mo., March 24, 2008 /PRNewswire/ --
About Hallmark Cards, Inc.
Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television's most honored and enduring dramatic series, the Hallmark Hall of Fame. The company's Crayola(R) subsidiary provides fun and imaginative ways for children to colorfully express themselves. The company publishes products in more than 30 languages and distributes them in more than 100 countries. In 2006, Hallmark reported consolidated net revenues of $4.1 billion.
Hallmark Flowers and Disney Partner on Exclusive Mickey Mouse Bouquet
Now M-I-C-K-E-Y spells F-L-O-W-E-R-S for that special someone!
Fans of Disney's ever-popular Mickey Mouse now have yet another way to say "I love you" in pure Mickey- style: with an exclusive "Mickey & Me ... With Love" bouquet from Hallmark Flowers.
This exclusive Disney arrangement - complete with Mickey's trademark grin and a colorful bouquet of Hallmark Flowers - is sure to go straight to the heart of the one you love.
"That includes providing the highest-quality flowers coupled with unique vases that create an entire gift solution. The Disney 'Mickey & Me' bouquet is just one more way we are giving our consumers the very best."
"In addition to the silver-plated Winnie the Pooh vase we currently offer to welcome the arrival of a new baby, Disney fans will also love our new collection coming this spring, complete with an adorable arrangement featuring Mickey and Minnie Mouse."
Hallmark Flowers floral gifts stand out because the majority are lovingly hand assembled by a team of bouquet builders at the company's arrangement center in Southaven, Miss.
Source: Hallmark Cards, Inc.
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