VirtualMall: Hallmark

Hallmark Introduces First-of-Its-Kind Adhesive Gift Wrap

Innovative new product meets consumer demand for easier gift wrapping with a professional look

Hallmark announced its newest innovation ... Adhesive Gift Wrap. The first-of-its-kind product is coated on one side with a low-tack adhesive invented by Hallmark, which sticks firmly to packages, creating a beautifully wrapped gift without a lot of extra work. It is being sold exclusively at Hallmark Gold Crown(R) stores. Adhesive Gift Wrap is the result of requests from consumers who want the act of gift wrapping to be more convenient for their busy lifestyles.

We've often heard from our consumers that they prefer giving and receiving hand-wrapped gifts. They perceive wrapped gifts to have a great value, especially for children. But we also hear them saying they're strapped for time and feel like grabbing a gift bag is their only option," said Susan Klopfenstein, product manager at Hallmark.

"So we invented Adhesive Gift Wrap to help people easily hand-wrap a gift without sacrificing a professional look."

Hallmark, credited with founding the modern-day gift wrap industry 91 years ago, has a provisional patent on the product's low-tack adhesion, which is sticky enough to create clean lines and crisp folds without leaving any residue on the gift. There is no backing to peel off, so Adhesive Gift Wrap sticks to itself when rolled up, making storage simple.

"Essentially, if you can operate a sticky note, you can wrap like a pro with Adhesive Gift Wrap," said Klopfenstein.
There are currently 14 different Adhesive Gift Wrap designs, including designs for baby, weddings, and kids, as well as everyday designs. New Adhesive Gift Wrap is available exclusively at Hallmark Gold Crown(R) stores nationwide. The suggested retail price is $4.99 per roll.

KANSAS CITY, Mo., March 24, 2008 /PRNewswire/ --

About Hallmark Cards, Inc.

Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television's most honored and enduring dramatic series, the Hallmark Hall of Fame. The company's Crayola(R) subsidiary provides fun and imaginative ways for children to colorfully express themselves. The company publishes products in more than 30 languages and distributes them in more than 100 countries. In 2006, Hallmark reported consolidated net revenues of $4.1 billion.
Source: Hallmark Cards, Inc.

Hallmark Flowers and Disney Partner on Exclusive Mickey Mouse Bouquet

Now M-I-C-K-E-Y spells F-L-O-W-E-R-S for that special someone!

Fans of Disney's ever-popular Mickey Mouse now have yet another way to say "I love you" in pure Mickey- style: with an exclusive "Mickey & Me ... With Love" bouquet from Hallmark Flowers.

This exclusive Disney arrangement - complete with Mickey's trademark grin and a colorful bouquet of Hallmark Flowers - is sure to go straight to the heart of the one you love.

"At Hallmark Flowers, our goal is to provide unique, emotion-filled product because we know that when our consumers send flowers, they want nothing more than to send the very best," said Harry Falber, president, Hallmark Flowers.

"That includes providing the highest-quality flowers coupled with unique vases that create an entire gift solution. The Disney 'Mickey & Me' bouquet is just one more way we are giving our consumers the very best."

In the arrangement, Mickey Mouse is presenting the recipient with a glass vase holding five yellow roses surrounded by red alstromeria and purple statice. And, as with every Hallmark Exclusive Bouquet, this gift includes a full-sized, personalized Hallmark greeting card, a distinctive box for delivery, and a special note suggesting that the recipient "close your eyes and picture the person who sent you these flowers."

"The new 'Mickey & Me' bouquet is just one of a variety of exclusive Disney arrangements available from Hallmark Flowers, and more are coming soon," Falber added.

"In addition to the silver-plated Winnie the Pooh vase we currently offer to welcome the arrival of a new baby, Disney fans will also love our new collection coming this spring, complete with an adorable arrangement featuring Mickey and Minnie Mouse."

Hallmark Flowers, recently rated best for both value and for delivering what it promised by a leading consumer magazine, is known for direct-from- grower flowers that stay fresher longer.

Hallmark Flowers floral gifts stand out because the majority are lovingly hand assembled by a team of bouquet builders at the company's arrangement center in Southaven, Miss.

Source: Hallmark Cards, Inc.
KANSAS CITY, Mo., Sept. 16, 2005 /PRNewswire/ --

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mark Flowers from $29.95

HALLMARK SPECIALS

Grand Happy Birthday Bouquet of Yellow Roses and Balloon
Because birthdays should always be unforgettable give the gift of yellow roses, solidago, statice and a birthday balloon smiling from our clear glass vase. Every Hallmark Exclusive Bouquet includes a full-sized Hallmark greeting card and free vase.

Braided Money Tree
Bonsai Plant

The Braided Money Tree - a miniature tree with intertwining trunks - is thought to bring good fortune. Pass on this good fortune with this unique plant gift. Every Hallmark Exclusive Bouquet includes a full-sized Hallmark greeting card and free vase.

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