AT&T and Starbucks Begin Nationwide Wi-Fi Rollout
AT&T Wi-Fi Service to Be Available Soon in U.S. Company-Operated Starbucks Locations With a Wireless Hot Spot; San Antonio Stores First to Deliver Complete AT&T Experience
AT&T Inc. (NYSE:T) and Starbucks (NASDAQ:SBUX) announced the beginning of the rollout of AT&T Wi-Fi(SM) service at company-operated Starbucks stores, kicking off a nationwide effort that will continue through 2008. At the 2008 AT&T Inc. Annual Meeting of Stockholders in San Antonio, chairman and chief executive officer Randall Stephenson announced that the companies have already started the deployment of AT&T Wi-Fi service at Starbucks locations in San Antonio, making it the first market to deliver the complete AT&T Wi-Fi experience in the U.S.
Also, as of May 1, qualifying AT&T high speed Internet and Wi-Fi customers will have complimentary Wi-Fi access at more than 7,000 Starbucks locations nationwide. For millions of AT&T customers, that means more speed in more places -- and for free -- is on its way.
"With the power of our Wi-Fi network, and through our partnership with Starbucks, we're strengthening our ability to meet the needs of today's mobile consumer virtually anywhere and everywhere," Stephenson said. "Expanding our reach across company-operated Starbucks locations nationwide helps us bridge the gap between our wired and wireless offerings and affirms AT&T's commitment to connect people with their worlds, everywhere they live and work."
"We continue to build on the experience we know our customers expect from us," said Chris Bruzzo, chief technology officer, Starbucks. "By partnering with AT&T as our U.S. Wi-Fi provider we aim to deliver a better value, greater convenience and seamless connectivity in a mobility centric world to our customers."
As of May 1, qualifying AT&T customers can connect to the Internet from Wi-Fi enabled company-operated Starbucks locations nationwide by simply selecting "ATTWiFi" after powering up their computers. Free AT&T Wi-Fi service is currently offered with AT&T's three higher-speed residential broadband packages, all small business broadband packages and with all AT&T U-verse(SM) offerings with high speed Internet service.
For other customers, AT&T Wi-Fi service will reach company-operated Starbucks locations on a market-by-market basis throughout the year. The experience will include a mix of free and paid connection options for both frequent and occasional Wi-Fi users and qualifying Starbucks customers. Once AT&T Wi-Fi service is available, customers will be able to shop and surf both Starbucks' and AT&T's respective home pages for products and services.
The initiative brings together two of the most recognizable global brands to create a powerful and convenient online experience for consumers and business customers. The San Antonio launch delivers on the companies' joint commitment to begin the rollout of AT&T Wi-Fi service this spring.
AT&T is the nation's largest Wi-Fi provider.(1) In addition to offering access from more than 17,000 hot spots in the United States, the company provides Wi-Fi access from more than 71,000 hot spots around the world, including roaming locations.
(1) Based on nonmunicipal hot spots available to AT&T customers
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SAN ANTONIO, Texas and SEATTLE, Wash., April 25, 2008 /PRNewswire-FirstCall/ --
Source: AT&T Inc.
Apple and Starbucks Announce Music Partnership
Wirelessly Find and Buy Music at Starbucks
Apple® and Starbucks announced an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes® Wi-Fi Music Store at Starbucks onto their iPod® touch, iPhone or PC or Mac® running iTunes while at a participating location.
When a customer enters a participating location, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login.
Customers will be able to browse, search and freely preview millions of songs, including a new “Now Playing” service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device.
Prices and selection on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store. The service will make its debut at more than 600 Starbucks company-operated locations in New York and Seattle on October 2.
“Getting free access to the iTunes Wi-Fi Music Store and the ‘Now Playing’ service at Starbucks is a great way for customers to discover new music,” said Steve Jobs, Apple’s CEO.
“Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool.”
“With this partnership, we’re bringing Apple’s leadership in digital music together with not only our retail footprint, but the unique Starbucks experience, to offer customers a world-class digital music experience,” said Howard Schultz, chairman, Starbucks Coffee Company. “Introducing this new service is a natural extension of our music strategy which only enhances the retail coffee experience for customers by helping them discover and acquire new music instantly.”
After its debut in New York and Seattle on October 2, the iTunes Wi-Fi Music Store will continue its national rollout to 350 Starbucks stores in the San Francisco Bay area on November 7; 500 stores in Los Angeles in early February 2008; 300 stores in Chicago in March 2008; and additional markets throughout the US later in 2008.
The iTunes Wi-Fi Music Store at Starbucks will run on the robust T-Mobile HotSpot Wi-Fi network which is available at participating Starbucks locations across the US.
With Apple’s legendary ease of use, pioneering features such as Cover Flow, integrated podcasting support, iMix playlist sharing, seamless integration with iPod and iPhone, and the ability to turn previously purchased songs into completed albums at reduced prices, the iTunes Store is the best way for PC and Mac users to legally discover, purchase and download music and video online.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.
Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, shop for All Starbucks Coffees at StarbucksStore.com
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SAN FRANCISCOSeptember 5, 2007