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Toys"R"Us, Inc. Applauds Passage of Consumer Product Safety Improvement Act

Company Congratulates Members of Congress on Enacting Crucial Legislation; Believes America's Children Will Be Safer as a Result of Landmark Product Safety Law

Toys"R"Us, Inc. today applauded the passage of the Consumer Product Safety Improvement Act of 2008, H.R.4040, and congratulated members of the U.S. Congress for their commitment to enacting crucial product safety legislation. As the largest specialty toy and baby products retailer in the United States, Toys"R"Us, Inc. believes this legislation will aid it and others as they continue working to ensure the highest of product quality assurance standards.

Jerry Storch, Chairman and CEO, Toys"R"Us, Inc., said, "We thank Congress for working so diligently to pass this landmark legislation. Toys"R"Us, Inc. is proud to have lent its support to this bill. We look forward to remaining an active contributor, together with legislators, manufacturers, regulators and consumer groups, in our shared mission to protect our nation's children."

When it became apparent last year that more needed to be done to improve product safety, and as lawmakers worked actively toward finalizing this much-needed legislation, Toys"R"Us, Inc. moved quickly and decisively to enhance its own industry-leading rigorous quality assurance standards. The company has continued to implement additional tough safety standards for products sold in its stores.

This has included additional requirements for increased third-party product testing, date-coding on all products, and stringent guidelines for lead content in surface coatings and substrate materials. Among other changes, the company alerted manufacturers that by the end of 2008, juvenile products sold in its stores must be produced without the addition of phthalates, which have raised concerns about infant safety.

The company also introduced new safety boards in its stores and launched a dedicated Safety website, to ensure parents have the most up-to-date information on product safety issues. Among the features at is an e-mail notification system for product recalls, bilingual recall notices, safety tips and more. Most recently, the company announced a partnership with Safe Kids Worldwide to help educate parents about childhood accident prevention.

Mr. Storch added, "There is nothing more important than the safety of children. The crucial legislation passed today represents a giant step forward for product safety standards in our country, but we know that safety requires constant vigilance. As a company, we are committed to providing continued leadership on this important issue and to doing all we can to ensure the safety of all children."

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 584 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., 690 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at

Source: Toys"R"Us, Inc.
WAYNE, N.J., July 31, 2008 /PRNewswire-USNewswire/ --

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About Toys "R" Us, Inc.
Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,400 stores, including 587 stores in the U.S. and 651 international toy stores, including licensed and franchise stores as well as through its Internet site at

Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 245 stores in the U.S. as well as on the Internet at