Entertainment Magazine: VirtualMall: Toys: Toys "R" Us

Toys "R" Us hot, new toy list for 2011 holiday season

Toysrus.com Exceptional Savings Begin Thanksgiving Day

Hundreds of Online-Only Deals and Lets Rewards"R"Us Loyalty Members Earn 10% Back with Online Purchases

Toys"R"Us biggest Cyber Weekend ever begins at 12:01am on Thanksgiving Day.

Online customers looking to "click-start" their holiday shopping and bypass crowded stores can visit Toysrus.com at the stroke of midnight to find hundreds of exclusive deals on gifts that will WOW little ones on their lists.

While carefully selected discounts and promotions will be unleashed online Thursday, hundreds of additional savings will be introduced throughout the holiday shopping kickoff weekend.

These offers complement the extraordinary values that will be found in Toys"R"Us stores across the United States beginning at 10pm* on Thanksgiving night. See some of the top deals offered in the right hand column or check

Free shipping for the holidays

Toysrus.com unveils its biggest free shipping offer of the season. From Thanksgiving through Cyber Monday, online customers can take advantage of free shipping on thousands of toys with purchases of $49 or more at Toysrus.com, making it the most extensive Cyber Monday ever offered by the company.

Plus, new and current members of the company's complimentary loyalty program, Rewards"R"Us™, can earn 10% back on their online purchases.**

Top toys for 2010 holidays

Toys"R"Us has posted its annual 2010 Hot Toy List. This is the definitive selection of toys that will top kids' wish lists this holiday season.

The company's predicted list of the biggest holiday "must-haves" features dozens of new toys. Carefully selected after a comprehensive review process, items on the list are organized by age from "Baby's First Christmas" to "Big Kids."

“The Toys“R”Us merchant team has shopped the world to create this list of the 36 top toys in 2010 that are guaranteed to delight kids of every age this Christmas season,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys“R”Us, U.S.

“Each of the items on the 2010 Toys“R”Us Holiday Hot Toy List represents a combination of quality AND value, offering children toys they can enjoy for years to come, while providing parents with a selection of products at a variety of price points that can fit any budget.”

This year's top choice again are ZhuZhu Pets® Hamsters from Cepia: The Zhu-niverse™ is expanding and now includes five new varieties of robotic hamsterse. There are now 50 different characters in all. Each of the more than three-dozen characters has a unique color and special trademark symbol on its back. Pictured: Kung Zhu Pets Ninja Armor - Dark Jonin. See the entire ZhuZhu iconproduct line from Toys"R"Us.

Knowledgeable Insights from Toys"R"Us Toy Specialists

Each year, much attention is paid to one specific “hot” toy. However parents and gift-givers should know that no one toy is appropriate for every child.

Whether shopping for a five-year-old girl or an eight-year-old boy, Toys“R”Us web site can help select playthings best suited for a particular child based on their age and interests.

With thousands of unique toys and games available exclusively at Toys“R”Us stores and online, shoppers can choose from a broad assortment of distinctive products that can’t be found anywhere else.

Layaway and Rewards Opportunities for Savvy Savers

Beyond offering a strong cadence of incredible values, Toys“R”Us makes holiday shopping convenient and affordable with programs like the company’s layaway program, Christmas Savers Club and Rewards“R”Us. Those who want to reserve a special present early in the season, such as a gym set or video game console, can place items on layaway and make small payments over time.*

And to keep these gifts away from eager young eyes, Toys“R”Us will store items placed on layaway until late in the season. Savvy shoppers can also sign up for the Christmas Savers Club to set aside money through Saturday, October 16, 2010 with the benefit of a three percent bonus added to their total savings, which can be used for holiday shopping starting on Sunday, October 31, 2010.

Customers who choose to enroll in the Rewards“R”Us program at any Toys“R”Us store or online at Rewardsrus.Toysrus.com can also take advantage of exclusive shopping nights and savings, as well as e-mail discount offers, giving them even more reason to shop at Toys“R”Us stores.

Daily Shipments of the Toys that will WOW Kids on Christmas and Channukah

Deciding which gift will elicit an ear-to-ear grin on kids’ faces Christmas and Chanukkah morning is the first important step for parents. But, finding that “must have” toy, on store shelves, when they need it is where Toys“R”Us stands apart. With trucks filled with new toy shipments arriving daily throughout the holiday season, parents and gift-givers have a better chance of finding the hottest toys, in-stock at Toys“R”Us than anywhere else.

Toysrus.com CyberWeekend Online Deals

Toys"R"Us Hot Toy List for the Holidays

ToysRUs. com Top Toys List for 2010 has the hottest toys for the holidays, including "Toy Story" talking action figures, Squishy Pencil-Toppers, a Kooky Harmonizing Quartet, Monstrous Fashion Dolls and Collectible Critters are among some of the toys expected to WOW Kids this Christmas 2010 Toy Guide.

Toys"R"Us 2010 Holiday Toy Trends

The top 2010 Holiday Toy Trends predicted by Toys"R"Us with descriptions of the best toy trends for different ages. This year's categories include train set and dolls.

Fabulous 15 Toys for 2010

The “Fabulous 15” represents the very best toys of this 2010 holiday season. See the list of the 2010 Fabulous 15 Toys.

Toys'R'Us 2010 Toy-Buying Trends

Toys"R"Us has four key trends it expects to dominate toy purchases this holiday season. The 2010 toy-buying trends range from nostalgic toys that bring back comforting childhood memories to do-it-yourself craft project. Read more about the toy-buying trends.

45,00 new holiday jobs from Toys"R"Us

Traffic in Toys"R"Us stores peaks in the weeks leading up to Christmas. The company is expanding its holiday workforce with an additional 45,000 total hires. Out of those new jobs, 35,000 employees will staff the company's 587 traditional Toys"R"Us store locations. The toy company will continue to fill 10,000 positions at approximately 600 Toys"R"Us Express stores in malls and other shopping centers.  Seasonal workers will also be hired in the company's nine Distribution Centers across the country.  As it does each year, Toys"R"Us will provide existing employees with the opportunity to take on additional hours throughout the holiday season at their current site or at an alternate Toys"R"Us location.  During the non-holiday period, Toys"R"Us employs approximately 45,000 associates in the U.S. Toys"R"Us has stores in 34 countries and jurisdictions and more than 60 years of experience.

2010 Toy Guide for Differently-Abled Kids

Toys“R”Us, Inc. has released the 2010 edition of the Toys“R”Us Toy Guide for Differently-Abled Kids®, an easy-to-use toy selection resource that can help parents of children with special needs select toys that develop skills through the power of play. Read about the 2010 Toy Guide for Differently-Abled Kids.

Toys "R" Us Top Toy Lists Archives

Toys"R"Us, Inc. Launches National Program

Spotlight Potentially Unsafe Baby Products Still in the Marketplace Company's "Great Trade-In" Event, Aug. 28-Sept. 20, Encourages Parents to Exchange Used Cribs, Car Seats and Other Baby Products at Babies"R"Us and Toys"R"Us Stores NationwideToys'R'Us unveils i.ts annual Toy Guide for Differently-abled Children

Toys'R'Us unveils its annual Toy Guide for Differently-abled Children

2009 Toy Guide Offers Toy Suggestions and Safe Play Tips for Children with Special Needs. Read about the Toy Guide 2009 for Differently-abled Children.

Toys"R"Us, Inc. Applauds Passage of Consumer Product Safety Improvement Act

Toys'R'Us, Inc. Announces Further Enhancements to Its Stringent Product Safety Requirements. Products Shipped to Toys"R"Us and Babies"R"Us Stores Nationwide Subject to Increased Levels of Testing, Scrutiny and Oversight. Continue reading...

Company Congratulates Members of Congress on Enacting Crucial Legislation; Believes America's Children Will Be Safer as a Result of Landmark Product Safety Law. Continue reading...


Company Operate Legendary FAO Schwarz Stores As a Distinctive Business and Purveyor of Extraordinary Toys

WAYNE, NJ (May 28, 2009) - Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer, announced it has acquired FAO Schwarz, one of the most iconic children's retailers in the world and a brand synonymous with quality and innovation.

Following the acquisition, Toys"R"Us, Inc. will continue to operate the two FAO Schwarz retail stores, including the flagship location in New York City and a store at the Forum Shops at Caesars Palace in Las Vegas. In addition, the company will operate the FAO Schwarz e-commerce and catalog operations. Each of these businesses will continue to operate under the legendary FAO Schwarz name. All merchandising, management, distribution and marketing operations will immediately begin to transition to Toys"R"Us, Inc. Other terms of the transaction were not disclosed.

The acquisition of FAO Schwarz further advances the company's toy authority position and broadens its growing portfolio of family-friendly brands. Earlier this year, Toys"R"Us, Inc. expanded its online brand offerings through the acquisition of the highly regarded eToys.com, babyuniverse.com, Toys.com and parenting resource site, ePregnancy.com.

FAO Schwarz, which has been in operation since 1862, is the oldest toy retailer in the United States. Over time, it evolved from a simple toy store to a world-famous experience. It offers distinctive quality merchandise, including a line of toys marketed under the FAO Schwarz brand name. The toy retailer is best known for its famous flagship store in Manhattan which attracts millions of visitors annually. A destination for unique hands-on family activities, the store has become a much-anticipated part of any visit to New York for generations of children and adults worldwide.


WAYNE, NJ (February 12, 2009) - Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer, announced it has acquired the highly regarded e-commerce site, eToys.com. The transaction with The Parent Company also includes the acquisition of e-commerce site BabyUniverse.com, and the parenting resource website, ePregnancy.com.

Toys"R"Us, Inc. already operates the world's leading online toy and baby products store, www.Toysrus.com, which includes www.Babiesrus.com. This acquisition provides the company with a unique opportunity to broaden its web-based portfolio through the addition of these three well-established online destinations for parents and families.

eToys.com and BabyUniverse.com offer a broad assortment of unique toys and juvenile products. Both sites have earned accolades from industry groups and customers alike for their outstanding customer service. ePregnancy.com is an established recognized platform for the delivery of content and new media resources to a national audience of expectant parents.

All three websites will continue to operate under their current domain names. Toys"R"Us, Inc. will assume responsibility for all operations of the sites including merchandising, site management, distribution and marketing.

Toys"R"Us, Inc. launched www.Toysrus.com in 1998 to cater to busy moms, dads and other toy-buying adults who would appreciate access to the world's largest toy store at their fingertips. Today, www.Toysrus.com is one of the most visited sites in the retail category with a vast assortment of toy and baby items, video game titles, exciting toy exclusives, personalized versions of popular toys and baby products and fantastic deals every day..

In December 2008, The Parent Company, a leading commerce, content and new media company for growing families, filed for bankruptcy protection and began to explore strategic alternatives, including a sale of some or all the company's businesses. Terms of the transaction were not disclosed.

About Toys "R" Us, Inc.
Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 845 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com,, including licensed and franchise stores as well as through its Internet site.

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The Toys"R"Us affiliation with Entertainment Magazine provides some unique online offers for our readers. Select any link to explore further into the Toys"R"Us website.

Toys"R"Us Departments Online

Toys R Us Clearance Items. Discounted merchandise. Limited availability. Free shipping on selected toys. Featured specials.
See the Toys R Us selection of Video Games. Get Your Game On with Toys"R"Us and save with online discounts on favorite video games for Xbox 360, Wii, PS2, PS3, DS, PSP, PC and Mac software. New releases and features on video games coming for the holidays.
The Toys R Us full guide to Electronics, Games and Puzzles. Choose from board games, card games, electronic and interactive games, puzzles, magic and novelty games for kids, adults and family.
Toys R Us selection of Learning Toys. Tips to help children keep their minds active. Free gifts, free shipping offers and discount savings on selected items. For boys, girls from birth to 11 years old. Back to school, electronic learning, science and discovery, books and games.
Toys R Us selection of Action Figures. Featured categories include science fiction and fantasy figures, sports, TV and movie action figures. A large selection of cartoon and comic figures, military, robot and role play figures. From Transformers to Star Wars.