Toys'R'Us unveils its annual Toy Guide for Differently-abled Children
2009 Guide Offers Toy Suggestions and Safe Play Tips for Children with Special Needs
Toys"R"Us, Inc. released of the 2009 Toys"R"Us Toy Guide for Differently-Abled Kids, an easy-to-use toy selection guide that matches specific skill sets with a wide range of everyday playthings. Released annually, this complimentary resource will be available in Toys"R"Us and Babies"R"Us stores nationwide and online, in English and Spanish.
Whoopi Goldberg, mother and grandmother, Oscar®, Tony, GRAMMY® and Emmy® Award-Winner and child advocate, is featured on the cover along with Grace Kurowski, a five-year-old girl from Skillman, NJ.
Helping Kids with Special Needs Enjoy Safe Play
Research shows accidental injuries occur more frequently among children with special needs, and most significantly among children with cognitive, emotional or social limitations.
To help those who care for a differently-abled child prevent accidental injuries during playtime, the 2009 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids features safe play tips for children with special needs. Tips range from basic advice about supervision to suggestions for effective communication.
These safe play tips include:
A Virtual Guide Experience for Online Shoppers
Gift-givers who prefer online shopping can still enjoy all of the resources available in the printed copy of the Guide when they visit Toysrus.com/DifferentlyAbled.
The online functionality allows shoppers to search by skill, price and age range to select and purchase toys directly from the digital pages of the Guide. This year, personal commentary from families of children who served as models for the Guide will be incorporated into the updated online website.
A Long History of Support for the Special Needs Community
Toys"R"Us, Inc. has a long history of supporting the special needs community through the Toys"R"Us Children's Fund, a public charity affiliated with the company. Organizations which receive support include: American Society for Deaf Children, Autism Speaks, Children and Adults with Attention-Deficit/Hyperactivity Disorder, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Multiple Sclerosis Society, National Organization of Parents of Blind Children, Special Olympics, Spina Bifida Association and United Cerebral Palsy.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,500 stores, including 847 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores.
In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 72,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
WAYNE, NJ (August 20, 2009) ToyrRUs.
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