Toys: Toys'R'Us

Toys'R'Us, Inc. Announces Further Enhancements to Its Stringent Product Safety Requirements

Products Shipped to Toys"R"Us and Babies"R"Us Stores Nationwide Subject to Increased Levels of Testing, Scrutiny and Oversight

Toys"R"Us, Inc., the nation's leading toy and baby products retailer, today announced further changes to the company's rigorous quality assurance standards.

The company has moved decisively to make these proactive changes to its safety protocols and policies, even as it continues to advocate actively for strengthened product safety standards on a national level. Today, the company announced the following:


  • The company has instructed all manufacturers who produce items for Toys"R"Us, Inc. that products shipped to the company on or after March
  • Significantly increasing the frequency of third-party testing, including each batch of product imported to the United States by Toys"R"Us, Inc.;
  • Ensuring all product samples submitted for testing are selected by the company's third-party, certified laboratory; Date-coding all products;
  • Applying a more stringent standard of 90 ppm for lead in surface coatings versus the current federal standard of 600 ppm for all products manufactured exclusively for Toys"R"Us, Inc.;
  • Requiring substrate materials to meet a standard of 250 ppm for lead versus the company's current standard of 600 ppm for all products manufactured exclusively for Toys"R"Us, Inc.; and
  • Using lead-screening equipment to conduct company auditing of all products at their point of origin and at various points in the supply chain.

-- All manufacturers have been notified that by the end of 2008, juvenile
products sold in any Toys"R"Us or Babies"R"Us store in the United
States must be produced without the addition of phthalates which have
raised concerns about infant safety.
-- As the company moves closer to its goal of offering PVC-free products,
it has already begun replacing PVC and phthalates in juvenile products
manufactured exclusively for Toys"R"Us, Inc.

-- The company has instructed manufacturers to immediately take steps to
eliminate the use of nickel-cadmium batteries from all items
manufactured exclusively for Toys"R"Us, Inc. This process is expected
to be complete by the end of 2008.

Jerry Storch, Chairman and Chief Executive Officer, Toys"R"Us, Inc. said, "We love kids and babies, and our commitment to their safety is non- negotiable. We continue to look for ways to raise the bar on product safety and reinforce our leadership position in this regard. We sell toys and baby products every day of the year. As such, we have made it very clear to manufacturers that we need not wait for the finalization of the much-needed tighter federal standards that are currently pending in welcome legislation before the U.S. Congress. Our customers trust and expect that we will always do the right thing when it comes to the safety of children, and we take this responsibility very seriously."

Toys"R"Us, Inc. said that today's enhancements build on the company's high standards and extensive commitment to product safety that is detailed on its dedicated website,

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,550 stores, including 585 Toys"R"Us stores and 260 Babies"R"Us stores in the U.S., 716 international stores in 34 countries, which includes licensed and franchise stores, and through its Internet site at

Source: Toys"R"Us, Inc.
WAYNE, N.J., Feb. 15, 2008 /PRNewswire/ --

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About Toys "R" Us, Inc.
Toys "R" Us is the world's leading specialty toy retailer. Currently it sells merchandise through more than 1,400 stores, including 587 stores in the U.S. and 651 international toy stores, including licensed and franchise stores as well as through its Internet site at

Babies "R" Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 245 stores in the U.S. as well as on the Internet at