VirtualMall: Zune

Microsoft Announces Availability of New Zune Accessories at Retail

Zune unveils an expanded list of accessory partners to offer existing and new Zune users a wider selection

Microsoft Corp. today announced the retail availability of new accessories for its innovative digital media player, Zune. The new first- and third-party accessories will usher in the next generation of Zune digital media players, which will be on shelves Nov. 13, 2007.

"Zune is committed to providing customers with choice," said Scott Erickson, senior director of product management for Zune.

"In addition to offering choice among Zune media players, we have also enhanced our accessories program to ensure that Zune users can choose from a robust line of high-quality accessories. By working only with licensed partners, we ensure that consumers have everything they need to enjoy a seamless, end-to-end Zune experience -- Microsoft is one of the few companies that can offer this depth of support."

Zune also announced an expanded third-party accessory partners program, teaming up with leading manufacturers to offer a wide selection of products created exclusively for Zune. Microsoft is collaborating directly with 23 accessory partners to ensure customers have a number of accessory options, complementing and enhancing their Zune experience.

Licensed Zune accessory partners are Agent 18, Altec Lansing Technologies Inc., Belkin International Inc., Case-mate, Digital Lifestyle Outfitters (DLO), Directed Electronics Inc. (Polk Audio), Dual Electronics Corp., GPX, Griffin Technology Inc., Golla, iHome, Incipio Technologies, Integrated Mobile Electronics Corp., Kicker, mStation Corp., Memorex Electronics, Monster Cable Products Inc., Skinit, Speck, Targus Group International Inc., VAF Research, Vaja Corp. and zLive (DPI, Inc.).

With these new partners, the Zune accessory family now includes more than 60 new products. The accessories will be available for purchase at a variety of online retailers and major retail store locations beginning this week. New

Zune accessories include the following:
-- Speaker docks from Altec Lansing, iHome and Kicker
-- Cases from Belkin, Case-mate, DLO, Incipio and Speck
-- Cables, FM transmitters and car kits from Belkin, DLO, Monster and

Microsoft Accessories for Zune

In addition to the robust selection of accessories from partners, Microsoft will offer a new line of first-party accessories to help consumers get the most from their Zune content wherever they are -- at home, in the car or on the go. To make it easy and affordable for existing Zune customers, many original Zune accessories will work on new Zune devices, and many new accessories will also work with the Zune 30GB device. The following eight new

Zune accessories from Microsoft are available this fall:
-- Zune Home A/V Pack. Power your home stereo with your Zune. Pack
includes Home Dock with three faceplates to accommodate each Zune
device, a wireless remote, an AC adapter and composite audio-video
output cable. (ERP $99.99)

-- Zune Dock Pack. Give your Zune a convenient home when it is connected
to your computer or charging. Home Dock with three faceplates to
accommodate each Zune device and AC adapter. (ERP $49.99)

-- Zune Car Pack. Take your music with you on the road. Redesigned FM
transmitter/charger and dashboard grip pad. (ERP $79.99)

-- Zune Cable Pack. Get connected to your computer, your stereo or your
TV. Sync cable, composite AV output cable and audio cable. (ERP

-- Zune Premium Headphones. Take your listening experience up a notch
with these high-quality headphones. Included with the Zune 80GB
device. (ERP $39.99)

-- Zune Leather Case. Dress for success and protect your Zune in the
process. (ERP $39.99 and $49.99)

-- Zune Sync Cable (ERP $19.99)

-- Zune AC Adapter (ERP $29.99)

Microsoft unveiled the next generation of Zune portable media players and software; an online store; and Zune Social, a beta online community Web site, earlier this month.

The three new models of Zune portable media players feature a touch-sensitive Zune Pad for navigation, as well as wireless sync, a feature that allows Zune to connect automatically over the user's home wireless network. With this expansion of features and products, Zune is positioned as a clear end-to-end alternative for customers looking to buy a digital music player.

About Zune

Zune is Microsoft's music and entertainment brand that provides an integrated digital entertainment experience. The Zune platform includes a line of portable digital media players, the Zune Marketplace online store, and Zune Social, created to help people discover music. Zune is part of Microsoft's Entertainment and Devices Division and supports the company's software-based services vision to help drive innovation in the digital entertainment space.

About Microsoft

Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Zune-Licensed Accessory Partners

Agent 18
Altec Lansing Technologies Inc.
Belkin International Inc.
Digital Lifestyle Outfitters (DLO)
Directed Electronics Inc. (Polk Audio)
Dual Electronics Corp.
Griffin Technology Inc.
Integrated Mobile Electronics
Incipio Technologies
mStation Corp.
Memorex Electronics
Monster Cable Products Inc.
VAF Research
Vaja Corp.
zLive, (DPI, Inc.)

Source: Microsoft
REDMOND, Wash., Oct. 30, 2007 /PRNewswire-FirstCall/ --

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