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9th Annual Power of the Purse

Tuesday, March 3, 2020 @ 2:30 pm - 5:00 pm MST

9th annual Power of the Purse conference features an expert panel discussion highlighting “Women Influencing Business” and the Power of Social Media on March 3, 2:30 to 5 p.m., at the Desert Botanical Garden, 1201 N Galvin Pkwy, in Phoenix.

“This year’s conference theme highlights Latinas as powerhouses, driving economic growth for our families, communities and the state of Arizona,” notes Monica Villalobos, President and CEO of the Arizona Hispanic Chamber of Commerce. “From the halls of government to our state’s largest corporate board rooms, women are leading the way. The Arizona Hispanic Chamber of Commerce is delighted to host this annual gathering, celebrating and equipping the success of our women business owners.”

Latinas are now more than half of all Hispanic business owners in Arizona and their numbers are growing at a rapid rate nationwide, according to the 2019 DATOS: The State of Arizona’s Hispanic Market report. The state is now home to more than 65,000 Hispanic women entrepreneurs.

This year’s Power of the Purse event includes:
• Laser business coaching sessions for a limited number of women 1:00 – 2:30 p.m.
• Registration, Mini-Expo, & Networking: 2:30 p.m. – 3:00 p.m.
• Program 3:00 p.m. – 4:30 p.m.
• Mini-Expo, Networking, Cocktails & Appetizers: 4:30 p.m. -5:00 p.m.

A panel discussion will take place during the program on the topic of the Power of Social Media and Women Influencing Business and includes subject matter experts such as:
• Mary Rabago – President & CEO, Mary Rabago Productions
• Kathy Cano-Murillo – Lifestyle & DIY writer, author, speaker, Crafty Chica, LLC
• Catherine Alonzo – CEO & Founding Partner, Javelina

The event is presented by the Arizona Hispanic Chamber of Commerce. The event’s premier sponsors are Freeport-McMoRan and the Desert Botanical Garden. The media sponsor for this year’s event is ASU.

Vanessa Ruiz will be our emcee for the event. She is an Emmy Award-winning Director and Professor of Practice of the Borderlands reporting team at Cronkite News, the news division of Arizona PBS.

To purchase tickets or tables for this event, visit If you are interested in becoming a corporate sponsor, contact Event Manager Elizabeth Flores at [email protected] or 602.294.6081.
Founded in 1948, the Arizona Hispanic Chamber of Commerce is the premier advocate for the state’s 123,000 Hispanic-owned businesses and 2.3 million Hispanic consumers. Our organization is dedicated to promoting the economic health and prosperity of the state and nation by serving as a vital link to the growing influence of the Hispanic community in our increasingly diverse and globalized marketplace.

Led by President and CEO Monica Villalobos, the non-profit organization provides products, programs and services regarding market intelligence, capacity building, advocacy and education to benefit its members, corporate partners, and the wider Hispanic and minority communities.

The Arizona Hispanic Chamber of Commerce’s annual signature events include Power of the Purse; Black & White Ball and Business Awards; DATOS: State of Arizona’s Hispanic Market conference and report; Business Diversity Summit; Bud Shootout Golf Tournament, and a year-round series of workshops, seminars, public forums and networking functions.

The Chamber also operates the federally funded Phoenix MBDA Center, which is consistently ranked as one of the top centers of its kind in the nation. The center provides access to contracts and capital for minority-owned firms with the desire and potential to grow to the next level.

To learn more, visit
Learn how the AZHCC can help you grow your business by connecting and expanding your network. Contact us for more information


Tuesday, March 3, 2020
2:30 pm - 5:00 pm
Event Categories:
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Desert Botanical Garden
1201 N Galvin Pkwy
Phoenix, AZ United States
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