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Agave Heritage Festival 2020

Thursday, April 23, 2020 - Tuesday, May 5, 2020

Hotel Congress Presents Agave Heritage Festival

Exploring and celebrating the cultural, commercial, and culinary significance of the agave across borders.

Tucson has catapulted over the past 12 years to the top destination for all things agave. This year’s Agave Heritage Festival showcases how versatile and paramount the agave plant is to the Sonoran desert and a sustainable future. From April 23rd to May 5th, the festival sprawls across all of Tucson with educational, culinary, and cultural celebrations.

Recognized as one of the world’s premier festivals, the Agave Heritage Festival attracts experts in the fields of regional food, spirits, agriculture, ethnobotany, and conservation. 2020 star participants include James Beard-nominated chef Maria Mazon of Boca Tacos, Roberto Contreras Jr., owner of Rancho Tepua Bacanora, Viva Mezcal film producer Pedro Jimenez, and Emmy Award-winning photographer Bill Hatcher, to name a few.

This year’s festival features signature events that return with new and elevated elements, as well as additional events that expose our city to a diverse audience nationally and internationally.

Agave Fiesta
May 2 | Hotel Congress
This annual signature event showcases all things agave, including presentations, over 30 agave spirits, and an agave cocktail showdown. This year’s event highlights regions of Mexico through a variety of spirits and food on the Club Congress Plaza as well as the entire first floor of Hotel Congress!

Ignite Agave: Women In Mezcal
April 24 | Fox Theatre
From the Aztec goddess of agave, Mayahuel, to the women in the agave fields, mezcal is female! Join us for an electric and engaging panel discussion centered around the women reshaping the agave industry.

Southern Arizona Agave Day
April 26 | Multiple Community Gardens
A community-wide celebration around sustainability in Southern Arizona through agave planting around the city presented by Bat Conservation International and Borderlands Restoration Network.

Del Maguey 25th Anniversary Happy Hour
May 1 | Hotel Congress
Celebrate the 25th anniversary of Del Maguey, the company that pioneered the mezcal rush, at this tasting event!
With Hotel Congress at the helm of the Agave Heritage Festival, one thing that is always certain – there will be amazing entertainment and music throughout! This year is curated with multiple concerts including the annual El Tambo Fest, a musical celebration that brings together cumbia bands and DJs from across the borderlands! Metalachi, the world’s first and only metal mariachi touring band,headlines the first weekend of the festival, while the R.Carlos Nakai Quartet spans the sonic spectrum with an impeccable blend of rhythm, melody and harmony and a positive vibration on the second weekend of the festival.

The Agave Heritage Festival is rich in partners and collaborators that bring depth and expertise to the forefront of the schedule of events. A special thank you to all, including:
• Arizona Sonora Desert Museum
• Bat Conservation International
• Borderland Restoration Network
• Exo Bar
• Fox Theatre
• Local First Arizona
• Mission Garden
• Presidio San Agustin Del Tucson Museum
• Rio Nuevo
• Tucson Audobon Society
• Tucson Cactus & Succulent Society
• Tucson International Mariachi Conference
• Tumamoc Hill
• UA College of Social & Behavioral Sciences
• Visit Tucson

About Agave Heritage Festival
Exploring and celebrating the cultural, commercial, and culinary significance of the agave across borders. Learn more at
“The agave, in short, was meat, drink, clothing, and writing materials for the Aztec! Surely, never did Nature enclose in so compact a form so many of the elements of human comfort and civilization!”

– William H. Prescott


Thursday, April 23, 2020
Tuesday, May 5, 2020
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Hotel Congress


Hotel Congress
311 E. Congress Street
Tucson, AZ 85701 United States
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(520) 622-8848

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