ANAHEIM, Calif. — The 2026 NAMM Show, the world’s premier music products trade event, is set to electrify Anaheim from January 20–24, 2026, with more than 200 educational sessions, groundbreaking exhibits, live concerts, and industry-defining events. Hosted at the Anaheim Convention Center, this year’s show celebrates NAMM’s 125th anniversary and marks five decades of music innovation in Anaheim.
The NAMM Show 2026 has expanded its education track like never before, offering an unprecedented lineup of sessions centered on music technology, business innovation, AI, leadership, and future retail strategies. Highlights include:
NAMM U Business Track – Nearly 50 sessions focused on AI integration, marketing, leadership development, and customer experience strategies.
Audio Production & Music Tech Track – Over 65 sessions via TEC Tracks and A3E, including a full-day Studio Summit and discussions on modern recording and sampling techniques.
Entertainment Technology Track – Insightful workshops on lighting tech, live-event production, safety, and group mental health.
Educator & Student Experience – Music Education Experience and GenNext sessions designed to bridge classroom skills with real-world industry paths.
This comprehensive schedule reinforces NAMM’s role as the global hub for music professionals, educators, artists, and technology innovators. The 2026 NAMM Show isn’t just about sessions — it’s about unforgettable experiences. Attendees can expect:
Wednesday, Jan. 21 – NAMM Global Media Day and the NAMM Retail Awards kick off the official calendar.
Thursday, Jan. 22 – Industry Insights, TEC Awards, and the first-ever Bass Magazine Awards Show honoring icons like Les Claypool, Mike Dirnt, Marcus Miller, Laura Lee, and Blu DeTiger. Thursday Night – Yamaha Night of Worship, a soulful concert celebrating musical unity.
Friday, Jan. 23 – The high-energy She Rocks Awards and the Yamaha All-Star Concert on the Grand Plaza Stage, featuring top talent across genres.
Saturday, Jan. 24 – The inspirational Grand Rally for Music Education, followed by the prestigious Parnelli Awards and late-night live music across campus.
The NAMM Show consistently attracts tens of thousands of professionals from over 125 countries, including retailers, educators, manufacturers, artists, influencers, and media — all converging to share ideas, launch products, and push the music industry forward.
With extended education, immersive performances, and record-setting programming, NAMM 2026 is shaping up to be the most comprehensive and dynamic music industry event yet — blending innovation, community, and celebration for musicians and professionals alike.
Registration and special attendee opportunities for The NAMM Show 2026 are open now at NAMM.org — with badge options for professionals, students, and media.