The Rubens’ video for their single “Never Ever”

Acclaimed Australian band The Rubens’ video for their single “Never Ever” featuring Grammy nominated artist Sarah Aarons debuts today.

Watch/share the video here:

Of the video, director Anna Phillip says, “This track really speaks for itself. It’s a simple yet poignant story that many people can relate to from either side. That’s where the idea of a split screen came into play. We felt it was important to be able to follow and visualize both parts equally. I think at times we go through these sorts of nights (when relationships are breaking down) wondering whether our other half are doing, thinking and feeling the same things we are. In this story they are. Sam [Margin] and Madeleine [Madden] are both incredibly captivating performers and Sam and Sarah’s vocals are equally as strong. We wanted to make sure you could watch both of these character’s experiences unfold in their entirety, not just when they were singing, but also the space between. Why make 1 music video when you can make two!”

The track appears on the band’s highly anticipated new album, LO LA RU, out on June 29 via Ivy League Records. “Never Ever” follows the release of their lead single, “Million Man,” which received critical praise—Billboard called it, “lighthearted,” while Ones To Watch furthered, “The song is easily infectious.” The track also came in at #77 on 2017’s triple j’s Hottest 100.

The story of the LO LA RU began at the 2013 Laneway Music Festival, where The Rubens befriended New York City rapper EL-P and his band, which included his Run The Jewels producers/collaborators, brothers Wilder Zoby and Lil’ Shalimar (aka Torbitt Schwartz). In 2017, this friendship turned into a musical collaboration when both producers flew to the band’s newly created recording studio, housed in a World War II communications bunker in the outskirts of Camden in Sydney’s deep South West. It was here that LO LA RU came to life.

The album represents a fully realized sound that picks up on the R&B and hip-hop influences that were hinted at on songs like “Hoops” and “Bitter End,” bringing those stylistic references to the fore, without losing any of it’s soulful warmth.
In support of their forthcoming release, the band confirms an extensive forty-date arena tour with PINK in Australia and New Zealand. These shows follow the band’s “Million Man” global tour, which included a run of sold-out dates in Wellington, Auckland, Sydney, Melbourne, Brisbane, Vancouver, New York City, Toronto and London. See below for complete tour details.

The Rubens are a five-piece alternative rock band originally from Menangle, New South Wales. The band comprises the three Margin brothers, Elliott, Zaac and Sam as well as friends Scott Baldwin and William Zeglis. The band’s 2016 sophomore album, Hoops, is now certified ARIA Gold while their title track is now ARIA Certified Platinum and was awarded #1 on Triple J Hottest 100 Chart. The band has also opened for several major acts including Bruce Springsteen, The Black Keys and Grouplove.

• Million Man
• Go On
• I know
• Never Ever
• Freakout
• God Forget
• Woman Oh Woman
• Casper
• So So
• Mary
• Teeth
• All My Dollars

July 3—Perth, Australia—Perth Arena*
July 4—Perth, Australia—Perth Arena*
July 6—Perth, Australia—Perth Arena *
July 7—Perth, Australia—Perth Arena*
July 10—Hindmarsh, South Australia—Adelaide Entertainment Centre*
July 11—Hindmarsh, South Australia—Adelaide Entertainment Centre*
July 13—Hindmarsh, South Australia—Adelaide Entertainment Centre*
July 14—Hindmarsh, South Australia—Adelaide Entertainment Centre*
July 16—Melbourne, Australia—Rod Laver Arena*
July 17—Melbourne, Australia—Rod Laver Arena*
July 19—Melbourne, Australia—Rod Laver Arena*
July 20—Melbourne, Australia—Rod Laver Arena*
July 22—Melbourne, Australia—Rod Laver Arena*
July 23—Melbourne, Australia—Rod Laver Arena*
July 25—Melbourne, Australia—Rod Laver Arena*
July 27—Melbourne, Australia—Rod Laver Arena*
July 28—Melbourne, Australia—Rod Laver Arena*
July 29—Melbourne, Australia—Rod Laver Arena*
July 30—Melbourne, Australia—Rod Laver Arena*
August 3—Sydney, Australia—Qudos Bank Arena*
August 4—Sydney, Australia—Qudos Bank Arena*
August 6—Sydney, Australia—Qudos Bank Arena*
August 7—Sydney, Australia—Qudos Bank Arena*
August 9—Sydney, Australia—Qudos Bank Arena*
August 11—Sydney, Australia—Qudos Bank Arena*
August 12—Sydney, Australia—Qudos Bank Arena*
August 14—Boondall, Australia—Brisbane Entertainment Centre*
August 15—Boondall, Australia—Brisbane Entertainment Centre*
August 17—Boondall, Australia—Brisbane Entertainment Centre*
August 18—Boondall, Australia—Brisbane Entertainment Centre*
August 20—Boondall, Australia—Brisbane Entertainment Centre*
August 21—Boondall, Australia—Brisbane Entertainment Centre*
August 23—Boondall, Australia—Brisbane Entertainment Centre*
August 25 & 26—Sydney, Australia—Qudos Bank Arena*
September 1—Dunedin, New Zealand— Forsyth Barr Stadium*
September 4—Auckland, New Zealand—Spark Arena*
September 5—Auckland, New Zealand—Spark Arena*
September 7—Auckland, New Zealand—Spark Arena*
September 8—Auckland, New Zealand—Spark Arena*
*supporting PINK

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