Warner Bros. Records partnered with YouTube to launch the first-ever Brand Channel on the leading video entertainment site, with all content devoted exclusively to Hilton, including the video for "Stars Are Blind," behind-the-scenes footage of the making of "Paris," and clips from her promotional appearances around the world.
In addition, Hilton is the first recording artist to take part in YouTube's new Participatory Video Ad. Paris' ad appeared on the website's homepage and featured Hilton speaking to the YouTube community about her new album, followed by the video for "Stars Are Blind."
Hilton quickly became one of the Most Viewed and Most Discussed videos on the site.
Next up for the in-demand star is promotion for her new single "Nothing In This World," which goes to radio this week and is already in early rotation on New York's influential Z100 and Q102 in Philadelphia.
Hilton will shoot a video for the track, which was written by songwriting heavyweights Dr. Luke and Sheppard Solomon, in Los Angeles on September 5th and 6th with director Scott Speer. Read more about Paris Hilton's Debut Album -- "Paris" -- Is Top Ten Its First Week of Release