Gap Partners With Emerging Artists to Create Original Music and Videos Inspired by Colors
Songs by The Blakes, Dntel, Marie Digby, the Raveonettes and Swizz Beatz Can Be Downloaded for Free for 30 Days.
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Gap Introduces 'Classics Redefined' - A New Marketing Campaign Featuring A Compelling Series of Modern Portraits and Iconic Gap Items for Fall 2007
Gap's Fall Fashion Campaign Highlights a Diverse Cast of Inspiring Individuals Including John Mayer, Forest Whitaker, Sarah Silverman, Liev Schreiber, Lucy Liu, Regina King, Selma Blair and Ken Watanabe
Gap has been renowned for its powerful portraiture for decades, and this fall Gap celebrates the spirit of this legacy with the introduction of "Classics Redefined" -- an innovative new advertising campaign captured by acclaimed photographer Annie Leibovitz. Launching this August, the campaign features a series of modern portraits of awe-inspiring individuals from a range of artistic fields including Grammy Award-winning musician John Mayer, comedic "It girl" Sarah Silverman and Oscar Award-winning actor Forest Whitaker.
"Fashion portraiture is a subject near and dear to Gap. Our advertising has always put the individual ahead of the clothes," said Don Fisher, founder of Gap. "Whether it's a celebrity, a writer, a performing artist or a model, the person is always the art, the clothes the frame that sets them off. A photo is a way to capture that moment so it doesn't pass. And a compelling portrait is a way to make sure it lives on forever."
"Classics Redefined" is comprised of a series of twelve emotionally arresting black and white portraits. Each portrait is numbered to highlight twelve of the wardrobe essentials Gap redefined this fall. The individuals featured in the campaign wear these modern Gap classics in a way that captures their personal style while celebrating the iconic item. In select campaign spreads, a simple product image of a fall item is juxtaposed against a portrait to tell a more detailed story about the classic pieces Gap has reinvented for fall.
Gap's fall collection is rooted in the brand's heritage as the purveyor of casual style and features a modern take on the classic items Gap is known and loved for. From the little black sweater dress and wide leg trouser for women, to the tailored shirt and the macintosh trench for men, Gap has redefined the classics this fall. A clean, simple approach to design makes these items the perfect addition to everyone's fall wardrobe. The artists in the "Classics Redefined" campaign wear the following must-have items for fall:
-- John Mayer, Musician, wears The Sweater Vest ($39.50)
-- Lucy Liu, Actor, wears The Little Black Sweater Dress ($59.50)
-- Liev Schreiber, Actor, wears The Haberdashery Shirt ($44.50)
-- Sarah Silverman, Comedian and Aspiring Supermodel, wears The Wide Leg
-- Forest Whitaker, Storyteller and Actor, wears The Macintosh ($98)
-- Selma Blair, Actor, wears The Deep V Sweater ($44.50)
-- Ken Watanabe, Actor and Producer, wears The Tailored White Shirt
-- Regina King, Actor, wears The Short Sleeved Turtleneck ($39.50)
-- Davis Guggenheim, Director and Producer, wears The Perfect V Sweater
-- Twyla Tharp, Choreographer and Director, wears The French Cuff Shirt
-- Marcel Wanders, Designer, wears The Soft Tailored Blazer ($88)
-- Puffy AmiYumi, Rock Stars, wear The Wide Leg Jean ($59.50)
Developed by Laird+Partners, Gap's creative agency, the "Classics Redefined" print campaign will run in September issues of national magazines including Vogue, Vanity Fair, Lucky, Interview, Harper's Bazaar, Elle, GQ and Dwell.
The campaign also will be featured in Gap stores, online and in outdoor elements, such as billboards and bus shelters, in select markets.
SAN FRANCISCO, July 30,2007 /PRNewswire-FirstCall/ --
Gap "Skinny Black Pant" Campaign Features Original Film Footage of Audrey Hepburn
The skinny black pant is back at Gap with the introduction of a new, groundbreaking campaign featuring original film footage of timeless style icon Audrey Hepburn.
The campaign, entitled "Keep it Simple," is centered on innovative television spots incorporating a memorable scene of Audrey Hepburn dancing in the classic film Funny Face.
Celebrating Gap's re-launch of the perfect black pant, the ads mark Gap's third and final marketing campaign of the fall season.
"Gap has a rich history of integrating memorable choreography and music into our advertising, but we've never done anything quite like this before," said Trey Laird, creative director of Gap. "We wanted to do something really special to re-launch our skinny black pants and thought who better to showcase them than actress Audrey Hepburn -- an iconic woman famous for dressing with sophistication and classic style."
Gap's "Keep It Simple" TV spots juxtapose classic footage of Audrey Hepburn dancing in skinny black pants to the 1980 AC/DC hit song "Back in Black." The ad opens with a scene from Funny Face as Audrey Hepburn dances through a Parisian cafe. It continues as she jumps out of the movie and onto a backdrop resembling the look and feel of an iconic Gap ad. Special effects and graphics help her navigate her way across the screen in a series of energetic dance steps. She then jumps back into Funny Face as the spot concludes with the tagline "It's Back -- The Skinny Black Pant."
"We're thrilled because this is the first time in more than 12 years that a film clip of Audrey Hepburn has been authorized to endorse a commercial product in North America," said Kyle Andrew, vice president of Gap Marketing. "This ad is a true testament to timeless style and we couldn't be more excited to have Audrey Hepburn -- the ultimate style icon -- represented in our campaign."
Gap became known for fabulous "must-have" black pants more than a decade ago -- they flew off shelves and helped millions of women across the country dress with sophistication and style. Gap's reintroduction of the perfect fitting pair of skinny black pants this fall is a celebration of this classic, iconic piece. Named after timeless fashion icon Audrey Hepburn -- "The Audrey Hepburn(TM) Pant" is sleek and simple with modern details that are undeniably cool. It has an updated bi-stretch fabrication, which allows for greater flexibility and movement and helps the pant keep its shape. Gap's new skinny black pants are destined to become a modern day classic.
In addition to black pants, Gap has a long heritage of offering a wide variety of clean, classic and simple styles. And this fall Gap is back with a collection of great fitting, sophisticated pants in a range of lengths and shapes, as well as classic shirts, turtlenecks, sweaters and outerwear. Worn day or night, dressed up or down, these are the simple, iconic pieces that will never go out of style. In Gap stores this fall, the clean collection is featured in a one-stop shopping destination. You'll find a new dedicated space within Gap stores filled with the classic "must-have" items you always need and want.
The "Keep It Simple" television campaign features 30 and 60-second spots that will air in the United States on all major networks, spot markets and cable from September 7 through October 5. The spots will premiere on network television shows including "Grey's Anatomy" (ABC), "CSI" (CBS) and "Studio 60" (NBC). Gap.com will also feature the new "Keep It Simple" television commercial, as well as exclusive, behind-the-scenes footage of the making of the ad. Complimenting this outstanding broadcast effort are a series of black-and-white print ads featuring models in clean, simple looks anchored in skinny black pants will run in October issues of major national magazines including Vogue, InStyle and Elle. There will also be outdoor ads in major markets.
Laird+Partners, Gap's creative agency, developed the "Keep It Simple" marketing campaign. The TV spots were developed using visual effects by Method Studios and graphic design and animation by Logan and print ads were photographed by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin.
In celebration of the launch of the "Keep It Simple" ad campaign, Gap is making a generous contribution to the Audrey Hepburn Children's Fund. The Audrey Hepburn Children's Fund is a non-profit organization created to continue Ms. Hepburn's international appeals on behalf of children around the world.
SAN FRANCISCO, Sept. 6, 2006 /PRNewswire-FirstCall/ --
Gap Inc. Direct to Launch New Online Footwear Business
Company Plans to Leverage Its E-Commerce Expertise By Offering Leading Footwear Brands
Gap Inc. (NYSE:GPS) plans to launch a new online footwear business through its e-commerce division, Gap Inc. Direct, featuring leading fashion brands for women, men and children. The new business is expected to go online in time for the 2006 holiday season with a broad assortment of footwear offerings from designer to casual brands.
"The highly fragmented, rapidly growing online footwear market offers a tremendous opportunity for Gap Inc. to leverage our expertise in e-commerce, merchandising and marketing to deliver a distinct fashion point of view," said Toby Lenk, president of Gap Inc. Direct. "Customers will be able to put together complete looks online from head to toe."
Online footwear is growing nearly 15 percent annually and will become a $5.5 billion market by 2010, according to analysis conducted by Forrester Research in 2005. Research conducted by Gap Inc. indicates the company's own, sizeable online customer base already buys shoes online.
"Almost two-thirds of our online customers surveyed last year said that they would buy shoes online from Gap Inc.," said Lenk. "Gap.com, OldNavy.com and BananaRepublic.com are all consistently among the top 10 specialty apparel sites in terms of traffic, so we believe we already have an active and loyal customer base for online footwear."
Lenk has assembled a team of footwear and e-commerce leaders that will be dedicated to the business. Agreements with dozens of leading footwear brands have been signed to date.
Additional details will be announced at a later date.
SAN FRANCISCO, May 22, 2006 /PRNewswire-FirstCall/ --
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