VirtualMall: Wal*Mart Store: Holiday 2009

Walmart's 100 Toys For $10 Kickoffs Holiday Shopping for 2009

Early savings on more licensed toys, favorite games, and active play items- better online selection and availability

Wal-Mart Stores, Inc. (NYSE: WMT) is making a stronger commitment to creating more smiles for moms and children this holiday season, bringing back its $10 toys section in all stores and expanding its $10 holiday assortment this year to more than 100 toys. Save on Top Sellers in Toys at Wal-Mart.

The retailer has included among its $10 prices and Rollbacks a strong assortment of newly released toys, top brands and classic toys that shoppers seek out each holiday season.

The $10 toys assortment is the first of several programs Walmart will announce this holiday season to bring 12 weeks of added savings in a year that has been increasingly tough on consumer wallets.

Moms are getting ready and so is Walmart. According to Walmart customer research, by the month of August 55 percent of shoppers report having started budgeting for their holiday toy shopping, and 39 percent say they have started watching for deals.

In fact, 70 percent of consumers report planning to start their holiday toy shopping before Halloween, and 2 out of 10 will have finished by that time.

“With the popularity of our ‘10 for $10’ toy program last October, we knew it was important for customers that we bring it back and offer an even greater amount of $10 toys this year,” said Laura Phillips, chief toy officer and vice president of Toys, Walmart.

“We began working months ago to ensure we could also introduce many toys at just $10 for this holiday program, as well as roll back prices at a time when our customers were ready to make purchases.”

The $10 toys are not limited time offers, but last through the Christmas holiday. In addition, Walmart’s price guarantee will match any local competitor’s advertised offer on the same toy product if it falls below $10.

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Walmart Featured Toys


Walmart $10 Toy Highlights

Following are a few examples of the breadth of toys in Walmart’s $10 assortment, some of which are being newly introduced at $10 and others reduced 20-50% off Walmart’s every day low price. See the Hot 2009 Toys at Walmart.

  • New Transformers Revenge of the Fallen Deluxe Action Figures
  • Barbie Cut and Style Rapunzel doll
  • Games such as Connect 4, Battleship, Monopoly, Trouble and Jenga
  • Vtech Explore and Learn Helicopter
  • Tonka Light and Sound vehicle assortment (firetruck, dumptruck, etc.)
  • New Littlest Pet Shop Online Animals (virtual pet) or Littlest Pet Shop Playpack sets
  • Clean-Up Pup Barbie Play Set and Mermaid Splash & Style Barbie
  • New Play-Doh Burger Builder Set
  • New Garanimals line Bath Boat (with squirter) and ABC 50 wood blocks kit
  • Hot Wheels Trick Track
  • LEGO Bionicle Legends set
  • New Nerf-N-Force Sword
  • My Little Pony So Soft Newborn
  • Little Dreams Interactive Baby Doll

With its $10 price selection for the 2009 holidays, Walmart has added more offerings for a wider variety of age groups, as well as toys that support role play, imagination, active play and family engagement – areas of interest to parents and caregivers.

“Toys and board games bring families together through play. With a variety of toys offered today, budget conscious families can still find many ways to be engaged together,” said Reyne Rice, Toy Trend Analyst for the Toy Industry Association.

See the top 2009 Toys now at Walmart.

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Walmart Toys for the Holidays

Shop by Age at Find toys for toddlers, children ages 1-9, preteens ages 10-12 and teenagers from ages 13 to 19.

Get .97 Cent Shipping on Hot 2009 Holiday toys at web site. Get Free Shipping with "Site to Store" at

Take a look at Walmart's Sneak Peek at the Newest Must-Have Toys. These are the toys that Wal-Mart predicts will be hot on your kid's toy list.

Walmart Rollback Specials

Walmart department store recently announced deep discounts in almost 100 electronic items like high definition TV's (HD TV), cell phones and digital cameras. Wal-Mart calls these discounts Rollbacks.

Walmart Gift Cards

Wal*Mart Gift Cards. The Online Gift Card (gift certificate) is perfect for birthdays, anniversaries, the holidays, or any time of the year. It arrives by email within hours, there is no shipping charge to you, and the recipient can choose just what they have in mind. A Wal-Mart gift is also a good idea to use as your own debit-card.

More Walmart Online Departments:

Apparel at the new
Baby Items at the new
Books at the new
Items for the Home
Jewelry at the new