VirtualMall: Games: Wal Mart: Madden NFL 10

Walmart Prepares Gamers to 'Talk Tough' and Get Ready for Madden NFL 10

As sports fans and gamers eagerly await the Aug. 14, 2009 arrival of Madden NFL 10, Walmart (NYSE:WMT) is preparing for what is always one of the biggest video game releases of the year.

Wal-mart is prepping more than 2,500 24-hour stores for a 12:01 am August 14 midnight release of the game. In addition, the retailer is adding celebrity advice on its web site for how to challenge opponents, introducing special offers, and even rolling back the price of flower bouquets to help guys smooth things over with their loved ones once "Madden madness" strikes. Check out Wal-Mart Video Games.

To celebrate the game's release, Walmart is adding an extra level of fun, with new elements and tips for gamers getting ready for John Madden NFL 10:

Game Tip #1: Learn a little "Turf Talk" from the Pros

Walmart's dedicated micro site www.Walmart.com/madden is committed to providing gamers with a "home field advantage" with inspiration from current and former NFL players and celebrities. Hosted by actor-comedian Chris Marrs from Walmart's TV ad campaign, the exclusive film clip is only viewable online to give fans a few additional "turf talking" vignettes and tips from the players, with quick wit and counsel to "psyching out" your opponent. The vignettes are inspired by the extended version of the Madden ad only available online. The retailer's TV advertising for Madden NFL 10 begins today.

Game Tip #2: Look Sharp and Play Smart

Recognizing that extreme Madden fans often indulge in days of prolonged gaming sprees - possibly to the dismay of their loved ones - Walmart has partnered with Gillette and Electronic Arts to keep guys looking sharp with an incentive. A limited edition Gillette Fusion NFL razor will be available only at Walmart in a featured store area, complete with a custom handle of favorite team logos and a code to download a Mini Madden Strategy Guide.

Game Tip #3: Stay out of the "Doghouse" with a Dozen Roses

With thousands of men likely to be glued to the game after Friday, Walmart is rolling back the price of a dozen roses to $8 and making them easily available in the Electronics department, so guys, who may need some early forgiveness, can remember their gals who don't want to feel "left out." An easy to send and thoughtful "early apology email" is also available at Walmart.com.

Game Tip #4: Get it Fast and Don't Spend More. (Get a Bonus $10 eGift Card)

Don't wait for your friends to get ahead on their plays. The game will be available at 12:01 am August 14 at all 24-hour Walmart stores. For those who can't make it to the store, pre-orders can be made at Walmart.com/madden, where a bonus $10 Walmart.com eGift Card will be included with each order while supplies last.

Madden NLF 10

Experience first-hand what it's like to Fight for Every Yard in Madden NFL 10. With the all-new Pro-Tak animation technology, players have more control over the outcome of each play.

Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won't end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation to date, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.

Madden 10 Game Features

Pro-Talk - This all new animation technology provides unprecedented control over the outcome of every play. Drag defenders towards the first down marker, including up to 9-man gang tackles, fight for a fumble at the bottom of the pile, and evade the rush with all-new quarterback avoidance actions. Enhanced play at the line of scrimmage features a new blocking system that allows the quarterback to step into the pocket and gives the defensive line more control over the rush.

Unprecedented Authenticity - Referees peeling players off a fumble pile, the chain gang rushing in to measure for a key first down, and all-new player equipment ensure that if you see it on Sunday, you'll see it in Madden NFL 10.

Fight for Online Dominance - Delivering the most comprehensive online offerings in franchise history, Madden NFL 10 includes new modes to satisfy the competitive and cooperative football gamer.

The Emotion of the NFL - New TV broadcast-style presentation and cinematic cameras bring the suspense and intensity of the NFL to your living room.

Enhanced Franchise Mode - Run each aspect of an NFL franchise: draft players, sign free agents, manage the salary cap - just like a real GM. Enjoy all of the action throughout the league via a new, network inspired highlight show.

Madden NFL Your Way - The most customizable version of Madden NFL to date! Alter gameplay options to adjust the experience to your liking. A revamped play calling system and menu takes you to kickoff faster than ever before. Speed up online matches with accelerated clocks, streamlined presentation and more.

Shipping Weight (in pounds): 0.3.

About Madden NFL 10

Madden NFL 10, for Xbox 360 and PLAYSTATION 3, allows players to experience first-hand what it's like to fight for every yard. With the all-new Pro-Tak(TM) animation technology, players have more control over the outcome of each play.

Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won't end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation to date and Madden NFL 10 captures the authenticity and emotion of the NFL like never before. On the Wii, Madden NFL 10 arrives with breath-taking visuals that will captivate both seasoned veterans and newcomers to the franchise. Completely redesigned and built from the ground up, Madden NFL 10 introduces a unique art style that defines the look of sports games on the Wii.

Madden NFL 10 will be available for the Xbox 360 video game system from Microsoft, PlayStation 2 and PLAYSTATION 3 computer entertainment systems, Wii(TM), PSP (PlayStation Portable) handheld entertainment system and is rated E by the ESRB.

Source: Wal-Mart Stores, Inc.
BENTONVILLE, Ark., August 10, 2009 /PRNewswire-FirstCall/ --

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Madden NFL 10 w/ Bonus $10 eGift Card

Coming soon. This offer is not available in stores- only available online thrugh these links. Xbox 360, PS3, PS2, Wii, PSP.

Value Bundle includes: Madden NFL 10 for game console and a Bonus $10 Walmart.com eGift Card. One (1) offer per customer. Limited time offer while supplies last. Online only gift card.

Features Include: All-New Read and React System-New player skill icons identify on-field strengths andweaknesses, providing an immediate read on what your opponent is giving you. Quickly react,create mismatches, and exploit opponent weaknesses before every play. All-New Front Office Mode-Take full control of every aspect of an NFL franchise. Constructa state-of-the-art stadium, set concession prices, hire your coaching staff, draft players, andmanage the entire operation from the top down to build your dynasty. Your Ring of a Champion-Increase your Madden Gamer Level to help create andcustomize your own in-game championship ring. Madden Unmatched-All-new player moves, including auto-motion, backward passes andlow-hitting tackles, plus ultra-smooth gameplay provide the most realistic NFL gamingexperience ever. Control receivers and make spectacular catches or key possessionreceptions, or roam the secondary and jar the ball loose with big hits and ball-stripping tackles.

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