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Panasonic Introduces Full HD 3D Technology

Full HD 3D VIERA(R) Plasma HDTVs and Blu-ray 3D(TM) Player Create Groundbreaking Visual Experience

Panasonic is developing a line of full HD 3D home entertainment products such as 3-D ready glasses (3D eyewear) will work with a new line of 3-D enhanced Blu-ray discs and 3D-ready Blu-ray players along with fill-HD 3D quality television sets.

The new range of Full HD 3D-capable VIERA Plasma HDTVs and a fully-featured Blu-ray 3D(TM) Disc player will bring a new era of immersive visual entertainment into consumers' homes, by creating a 3D experience that easily rivals the best that can be seen in cinemas.

Purchase of 2010 Panasonic Blu-ray Disc Player or Home Theater System and AVATAR on Blu-ray Disc Gives Consumers $25 Rebate James Cameron's AVATAR Arrives In Stores on Blu-ray Disc

Panasonic, a leader in Blu-ray Disc technology, announced today an exclusive agreement with Twentieth Century Fox Home Entertainment on a promotion celebrating the release of James Cameron's epic movie, AVATAR, on Blu-ray Disc(TM) and DVD.

This will offer consumers a $25.00 rebate with the purchase of a 2010 Panasonic Blu-ray Disc player or entertainment system as well as AVATAR on either DVD or Blu-ray Disc.

The promotion, which begins today nationwide(1), is a mail-in offer which gives consumers a $25.00 cash rebate. Panasonic Blu-ray Disc player and entertainment systems included in the promotion include the DMP-BD45, DMP-BD65, DMP-BD85, DMP-B100, DMP-B500, SC-BT230, SC-BT330, and the SC-BT730.

Panasonic has launched this line of fully-featured Full HD 3D VIERA Plasma HDTVs in spring 2010.

Models will range in screen size class from 50 to 65-inches; they include the

  • TC-P50VT20 and TC-P50VT25 in 50-inch class screen size (49.9" measured diagonally)
  • TC-P54VT25 class 54-inch class model (54" measured diagonally)
  • TC-P58VT25 class 58-inch class model (58" measured diagonally)
  • and the flagship TC-P65VT25 class 65-inch class model (65" measured diagonally)

One pair of Panasonic 3D Eyewear is included in above models.

Panasonic Unveils the World's First 3D Consumer Camcorder, Complete With a 3D Conversion Lens

New Panasonic HDC-SDT750 Shoots 3D Video Ready to Play Back on 3D-Capable Televisions, Perfect for Creating a 3D Entertainment Ecosystem at Home

Panasonic has launched the Panasonic HDC-SDT750, the world's first consumer 3D camcorder, which includes a 3D conversion lens*1 that enables the camcorder to shoot powerful and true-to-life 3D video content. Continue reading about Panasonic's 3D camcorder.

Panasonic Lab delevlops Full HD 3D Technology

The Panasonic Hollywood Laboratory (PHL) is a video research lab that is located in Universal City, California.

By delivering a full 1080p-resolution image to each eye, Panasonic's Full HD 3D technology offers consumers the highest possible visual experience. To enjoy Full HD 3D programming, users wear a stylish and lightweight pair of active-shutter glasses.

"We've successfully moved from black and white, to color, to high definition television. But immersive, totally realistic 3D imagery has been the final frontier," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company.

"With Panasonic's new line of Full HD 3D products, we have now conquered that as well."

Recognizing the innovative quality of the Panasonic Full HD 3D VIERA Plasma HDTV, the Consumer Electronics Association named the Full HD 3D plasma TV a winner of its prestigious 2010 Innovations Award.

Panasonic's new 3D Full HD Blu-ray Disc player, model DMP-BDT350, also received the Consumer Electronics Association's esteemed Innovations Award for its innovative 3D technology.

The player outputs stunning, rock-solid, and immersive Full HD 3D imagery to compatible displays. The player also handles a wide variety of audio standards, and upconverts all standard definition video formats to 1080p. The BDT350 will also play standard Blu-ray Discs, DVDs and CDs.

Panasonic first demonstrated its Full HD 3D technology during the 2009 Consumer Electronics Show, to an enthusiastic response from dealers and press alike; since then, thousands of American consumers have had the opportunity to experience Full HD 3D thanks to a fleet of fully-equipped Panasonic Full HD 3D coaches that have toured major cities throughout the nation.

To create the best possible 3D picture, Panasonic has developed new, faster screen phosphors; coupled with its 600Hz sub-field drive, the new displays output alternating imagery at 60 frames per second to each eye. The brain then combines the images and interprets them as 3D.

In addition to its new 3D technologies, each Full HD 3D Plasma model incorporates a rich set of advanced features. VIERA CAST(TM), Panasonic's innovative Internet programming package, gives viewers the ability to access feature films plus information and communication offerings including Amazon Video on Demand(TM), Bloomberg News, Fox Sports, Netflix(TM), and Skype(TM) on Your VIERA TV, among others.

VIERA Link(TM) allows Panasonic owners to control their VIERA Link-compatible audio and video products with just one remote. With VIERA Image Viewer(TM), HD home movies and photos are easily displayed using an accessible SD Memory Card slot with its music slideshow functionality. And THX® Certified Display certification insures that every Panasonic Full HD 3D TV displays motion pictures and television content with exactly the quality and color palette that the director intended.

With Panasonic's demonstrated "eco ideas" commitment to minimize the impact of its products on the environment, all new Full HD 3D plasma panels are designed with an effective screen half-life of 100,000 hours, or over 30 years of TV viewing, eight hours per day. To cut toxic waste when the television does reach the end of its life, all models are manufactured without using mercury or lead.
Panasonic's new Full HD 3D Blu-ray player DMP-BDT350 utilizes groundbreaking technologies incorporated in Panasonic's proprietary UniPhier LSI chip, enabling the player to flawlessly process the large quantity of visual information necessary to create a Full HD 3D image in 1920 x 1080 resolution. Adaptive Chroma Upsampling insures that colors will be faithfully reproduced; and all native digital DVD formats are upscaled to 1080p resolution quality.

The new Full HD 3D Blu-ray player incorporates all features expected in a high-end product, including VIERA Cast Internet link, BD Live, 7.1 channel lossless audio, as well as Dolby® True HD and DTS(TM) HD audio formats. Digital still photographs and HD video can be easily viewed through the player's SD Memory Card slot.

And VIERA Link enables all compatible audio and video products to be controlled with one remote. For more information on Panasonic's Full HD 3D Technology, visit www.panasonic.com/3D.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE:PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

(1) Current 3D content will be limited and may include certain Blu-ray Disc titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray Disc player and discs sold separately. 3D Eyewear required for viewing. One pair included with purchase.

Source: Panasonic
LAS VEGAS, Jan. 6, 2010 /PRNewswire-FirstCall/ --

Panasonic's 2010 Blu-ray Lineup Builds Upon Success of 2009 Models and Introduces a 3D Blu-ray Disc Player

New Models Feature Wi-Fi, Expanded VIERA CAST(TM) Offerings, Faster Startup Time and Reduced Packaging Waste

LAS VEGAS, Jan. 6, 2010 /PRNewswire-FirstCall/ -- Panasonic Corporation of North America (NYSE:PC) , a major developer and contributor to the success of the Blu-ray format, today introduced an expanded Blu-ray Disc player lineup with three new models - the DMP-BD45, DMP-BD65 and the DMP-BD85. In addition, Panasonic introduced its first 3D Blu-ray Disc player, the DMP-BDT350, which when coupled with a Full HD 3D Plasma television and 3D shutter glasses gives the consumer the ultimate home 3D experience.

The BD65 and BD85 combine high quality images with enhanced networking functions, including VIERA CAST's improved and expanded Internet functionality and VIERA Link(TM), which allows the consumer to operate their VIERA Link capable audio/video components with one remote. To further enhance the networking experience, the BD85 includes a Wireless LAN adaptor, while the BD65 features Wireless LAN capability (a wireless LAN adaptor- DY-WL10 is sold separately). The BD45 offers all the non-networking basic functions needed to fully enjoy the Blu-ray 1080p High Definition experience. In keeping with Panasonic's pledge to reduce the planet's carbon footprint, the new models have been designed to reduce power consumption and also feature a slimmer, more efficient design to reduce packaging waste.

Each of the three models employs the PHL Reference Chroma Processor Plus. Developed in collaboration with Panasonic Hollywood Laboratory, this high image processing technology reproduces clear and vibrant colors that are faithful to the original film. Recognizing that audio is important to the overall entertainment experience, Panasonic's BD65 and BD85 feature a high definition audio decoder (Dolby® Digital Plus, Dolby® TrueHD, DTS-HD Master Audio Essential) to take advantage of the exceptional 7.1 channel surround sound now incorporated in Blu-ray Discs. The BD85 features HDMI Jitter Purifier which affords clear, robust bass sounds faithful to the original. In addition, the B85 utilizes a Digital Tube Sound Simulator to produce the warm, realistic sounds associated with a tube amplifier. To further enhance the audio portion of the Blu-ray experience, the B85 uses gold plated terminals and the 192kHz-24 bit D/A converter, all of which contribute to high end audio complimenting the Blu-ray High Definition 1080p picture quality.

VIERA CAST technology featured in Panasonic's 2009 Blu-ray Disc models continues to be available in the 2010 BD65, BD85 and BDT350 Blu-ray Disc players as well. The Internet-enabled technology lets the consumer access selected Internet sites without the need of either an external box or a PC and enjoy the entertainment provided by sites including Amazon Video on Demand(TM), YouTube(TM), Google's Picasa(TM) Web Album , Bloomberg and a Weather Channel. For 2010, Netflix(TM), Pandora, Twitter and Fox Sports have been added to the VIERA CAST functionality, providing the consumer with two premium movie sites, a music service and a sports site to enhance the entertainment quotient.

The BD65, BD85, BD45 and 3D Blu-ray Disc Players include an SD Memory card, making it easy for the consumer to view and share both digital still images and HD video recorded with an HD camcorder in the AVCHD format.

BD65, BD85, and BDT350 include an USB slot for Easy connection with Wireless LAN Adaptor for wireless connection to online content such as VIERA CAST and BD-Live. USB memory with JPEG/MP3 and DivX movie data can also be enjoyed. (BD65 is not compatible with DivX)

"With the expansion of the unique VIERA CAST functionality, improved start-up time and a slimmer product design, Panasonic continues to be at the forefront of further developing Blu-ray technology and the home entertainment experience," said Richard Simone, Director, Panasonic, the Entertainment Group. "Panasonic prides itself on listening to the consumer and start-up time of a disc was one of the main areas that consumers wanted to see an improvement in. Our engineers did just that. Consumers also told us that they would like the option of more than one premium movie service, so Panasonic again listened and added Netflix to the entertainment mix."

To produce the ultimate picture quality, Panasonic's Blu-ray Disc players employ high precision 4:4:4 signal technology, which working in tandem with PHL Reference Chroma Processor Plus processes each pixel of the Blu-ray Disc video signal in the horizontal direction to compliment vertical direction processing. P4HD (Pixel Precision Progressive Processing for HD) is another technology that contributes to the superior picture quality of the Blu-ray players. P4HD processes more than 15 billion pixels per second and applies the optimal processing to every pixel. Panasonic's Blu-ray Disc players further utilize 16-level motion detection to categorize the image motion of each pixel into one of 16 levels; diagonal processing to detect diagonals and correct the pixels accordingly; 1080p up-conversion to up-convert content recorded in the 480i/p or 720p format to 1080p. The Blu-ray Disc players also provide 1080/24p output, reproducing cinema images from a Blu-ray Disc and DVD in their original 24p form with no need for conversion. This allows the user to enjoy cinema images in the same format used in cinema with a 1080/24p-compatible TV.

In order to obtain a reduction in power consumption, the 2010 Blu-ray Disc players use Power Save Mode, a function that automatically turns off the player when you return to TV operation using the VIERA Link menu. In addition, the Unselected Device Save automatically turns off the player's Quick Start function. When VIERA Link is turned on, Quick Start also turns on. In addition, the development of the UniPhier® single chip LSI makes it possible to pack an entire video signal processing circuit onto a single chip. This helps lower power consumption, reduces the number of parts needed and allows for a more compact design. For example, in 2010 the BD45 reduces power consumption from last year's 19 watts to 14 watts and stand by power consumption from 0.6 watts to 0.1 watts. Continuing its corporate commitment to improve the environment, Panasonic has reduced by 18% the Blu-ray Disc players' depth, resulting in a 15% reduction in the carton's volume. Panasonic engineers have lowered the start-up time, from when the player is turned on to beginning of playback to 14 seconds.

Complimenting the HD audio codecs, the BD65, BD85 and BDT350 Blu-ray Disc players feature 96kHz surround re-master, a function that enhances the sound quality of CDs and other sources, and even improves the quality of the multi-channel audio data on Blu-ray Discs and DVDs. The BD85 further enhances the audio experience with 7.1 channel analog out to produce true 7.1 surround sound, thereby affording the consumer a home theater environment that rivals the movie theater. The BD45 is compatible for up to 5.1 channel decoding.
The BD85, BD65 and BD45 join the BD70V Blu-ray player which will continue as part of the line-up in 2010, offering multi-format playback and premium 1080p up-conversion. The Panasonic Blu-ray players will be available in the spring of 2010.

Panasonic's Leadership Position in 3D Recognized by CES 2010 Innovation Awards

Panasonic's Full HD 3D Plasma TV and Blu-ray Player Signal New Frontier in Display Technology

LAS VEGAS, Jan. 6, 2010 /PRNewswire-FirstCall/ -- Continuing its tradition of producing innovative technology products that enhance the consumer's entertainment experience, Panasonic is proud to announce that its cutting edge 3D Plasma television(1), and 3D Blu-ray Disc player were awarded 2010 Innovations awards by the Consumer Electronics association. The innovative Full HD 3D products will be showcased at the 2010 CES convention, held in Las Vegas, January 7-10.

"Panasonic strives to produce the highest quality consumer electronics products that feature cutting edge technology, while providing the user with a product that increases their entertainment experience," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company.

"Our goal of providing innovative products reflects Panasonic's philosophy of creating products from ideas for life and is totally affirmed by this recognition by the Consumer Electronics Association. We are extremely proud to have our 3D Plasma, 3D Blu-ray player and portable Blu-ray player selected for such a prestigious award.

"Panasonic is a leader in the evolution of 3D as a home experience and we firmly believe, along with the Hollywood community, that 3D will be the next big thing in home entertainment. 3D is the next frontier in home entertainment and Panasonic is proud to be a leader in this exciting technological advance," added Perry.

The TC-P50V25, a 50-inch class Full HD 3D Plasma TV, features Panasonic's newly developed high-speed 3D drive technology that enables rapid illumination of pixels while maintaining brightness. The 50V25 allows for the viewing of true to life Full HD 3D images that distribute full HD (1920x1080) images to each eye. The alternating left and right images are each played at 60 frames per second. Viewing the TV with active shutter glasses, in which the left and right lenses alternately open and close at the same speed as the images, the viewer's brain recognizes the images as 3D. The high precision glasses utilize Panasonic's technology to precisely control the opening and closing of the shutter in synchronization with the left and right eye images alternately shown on the Plasma screen.

In addition to the 3D technology, the TC-P50V25 features Panasonic's state of the art IPTV functionality, VIERA Cast(TM), which provides such targeted web sites as Amazon VOD(TM), YouTube(TM), Picasa Web Albums(TM), Bloomberg and a weather channel. The 3D Plasma also features Eco link functions - Stand-by-Power and Auto Power. Stand-by Power minimizes the power consumption of connected devices, when power is turned off. Auto Power Stand-by minimizes power loss by using VIERA link to control interconnected devices.
Panasonic's DMP-BDT350 was recognized by the CES Innovations awards as the world's first Full HD 3D Blu-ray player with Wi-Fi. In addition to its Full HD 3D technology, the BDT350 is noteworthy for the inclusion of VIERA Cast, as well as BD Live, 7.1 channel audio decoder (Dolby True HD, DTS HD), an SD Memory Card slot (to play AVCHD HD video and JPEG digital still pictures), a USB port, twin HDMI and DivX HD. The Blu-ray player also employs Panasonic's PHL Reference Chroma Processor to insure the highest picture quality and P4HD Super Resolution to achieve high speed, precise pixel generation, resulting in accurate up conversion of 480i and 1080i to 1080p.

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