Virtual Reality: 3D

RealD Aligns with Sony, JVC, Samsung, Toshiba, Panasonic and DIRECTV for 3D TV

Collaborations for Stereoscopic RealD Format and Active Eyewear Position RealD to Deliver its Industry-Leading 3D Cinema Experience to the Home

3D technology leader RealD announced agreements with some of the industry's top consumer electronics brands including Sony, JVC, Samsung, Toshiba and Panasonic, and DIRECTV, the world's most popular television service, to support the stereoscopic RealD Format for the delivery and display of high definition 3D in the home.

Many of these companies will also work with RealD to develop premium active (shutter) glasses and passive glasses compatible with their 3D-enabled displays. As RealD revolutionized the cinema industry with its new generation of digital 3D movies, these collaborations position the company's technology at the forefront of the upcoming launch of 3D in the home.

"These partnerships for integrated support of the RealD Format and for 3D glasses put RealD at the center of this industry wide movement bringing 3D to the home," said Michael V. Lewis, Chairman and CEO of RealD. "The movie going experience has been forever changed by today's 3D. And now RealD is leveraging its 30-years of 3D expertise to help our partners bring high definition 3D entertainment to homes around the world."

RealD, having worked with Sony on 3D cinema applications for years, recently announced an alliance for the integrated support of the stereoscopic RealD Format into Sony's BRAVIA LCD high definition TVs and other upcoming consumer products, as well as with JVC for its LCD monitors, Samsung for its line-up of 3D TVs, Toshiba for its REGZA LCD TVs and Panasonic for the company's Full HD 3D VIERA TVs. These RealD-enabled 3D TVs will have out-of-the-box capability to display content delivered in the RealD Format utilizing today's HD infrastructure and existing HD set-top boxes from RealD partners including DIRECTV.

Known worldwide for innovative active (shuttering) eyewear technology, RealD also recently announced that it is working with Sony, Samsung, Toshiba and Panasonic to deliver active 3D eyewear compatible with each company's RealD 3D-enabled displays. The world's top provider of passive 3D glasses, RealD will also work with JVC for passive 3D glasses compatible with their Xpol technology based monitors.

"The RealD Format is compatible with the existing HD infrastructure so high definition 3D can be delivered through multiple methods to homes worldwide today. Making 3D widely available, without the costly and time consuming build-out of a new distribution infrastructure, will be a defining factor for the fast adoption of 3D in the home. We look forward to working with our partners to integrate RealD 3D technology in their products and services so people can experience a new era of entertainment," added Joshua Greer, President of RealD.

The RealD Format is a proprietary version of a side-by-side 3D format that uses a unique set of technologies to multiplex a left-eye and right-eye 3D image stream into a single channel. The RealD Format is capable of delivering high definition 3D content to any 3D-enabled display type using today's HD infrastructure across cable, satellite, packaged media and the internet (H.264, Windows Media and MPEG2 compatible).

RealD revolutionized the cinema industry with the introduction of today's new digital 3D and is far and away the global leader in 3D cinema installations. RealD counts among its partners 19 of the world's top 20 exhibitors and to-date has over 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibitors. The company recently announced that over 100 million moviegoers have experienced films in RealD 3D with upwards of $1 billion generated in box office by RealD 3D-equipped screens.

A fundamental shift to the cinema business, and a driver of this year's record cinema box office, RealD 3D-enabled locations have delivered over 3x the per screen box office and 2.5x the per screen attendance of the same film in 2D. This year alone blockbusters including Twentieth Century Fox's "Avatar," Disney's "A Christmas Carol," Twentieth Century Fox's "Ice Age: Dawn of the Dinosaurs," DreamWorks Animation's "Monsters vs. Aliens" and Disney/Pixar's "Up" have each earned over $100 million on 3D screens. There are over 50 films slated for release on RealD 3D encompassing all major studios, and more announced regularly, assuring the exponential growth of the RealD 3D platform.
RealD is headquartered in Beverly Hills, California, with offices in Tokyo, London, Toronto and Boulder, Colorado.

About RealD
RealD is the global leader in 3D technology for cinema, home and professional applications. RealD pioneered today's new generation of 3D cinema and its technology is deployed across the world's largest 3D platform. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.

LAS VEGAS, Jan. 7, 2009 /PRNewswire/ -- CES --
Source: RealD

Read also: Samsung and RealD to Bring 3D Experience to the Home

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