The Barrett-Jackson Scottsdale Auction remains the most recognized and influential collector car auction in the world, continuing a legacy that has shaped automotive culture for more than five decades. As the flagship event of Barrett-Jackson, the Scottsdale auction draws international attention from collectors, manufacturers, restorers, investors, and automotive enthusiasts, solidifying its status as a cornerstone of the global collector car industry.
Founded in 1971, Barrett-Jackson has built its reputation on transparency, professionalism, and presentation—values that are fully realized at the annual Scottsdale event. Central to its success is the company’s no-reserve auction format, which ensures that every vehicle is sold to the highest bidder without minimum price thresholds. This approach creates an open and competitive marketplace while fostering confidence among buyers and sellers alike.
The Scottsdale auction is widely known for the breadth and quality of its vehicle offerings. Each year, the event features an extensive lineup that includes classic American muscle cars, historically significant automobiles, European luxury vehicles, rare exotics, modern performance cars, and custom-built machines. Vehicles presented at Scottsdale often represent decades of automotive design evolution, engineering innovation, and cultural influence, making the auction a living showcase of automotive history.
Beyond its role as a marketplace, Barrett-Jackson Scottsdale serves as a global gathering point for the automotive industry. Collectors, restoration specialists, manufacturers, aftermarket leaders, and historians converge to exchange expertise, observe market trends, and celebrate craftsmanship. Automakers and industry brands regularly participate through exhibits and displays, reinforcing the event’s importance as both a commercial and cultural platform.
The scale of the Scottsdale auction further distinguishes it from other collector car events. It consistently attracts hundreds of thousands of attendees over the course of the event and reaches millions more worldwide through broadcast and digital streaming platforms. This extensive reach has helped Barrett-Jackson elevate collector cars into mainstream entertainment while maintaining credibility within the enthusiast and investment communities.
Barrett-Jackson’s meticulous vehicle documentation and staging also contribute to its industry leadership. Each consigned vehicle is presented with detailed information, professional photography, and live commentary, ensuring accuracy and transparency. This emphasis on presentation not only enhances buyer confidence but also preserves the historical record of the vehicles offered.
In addition to its commercial success, Barrett-Jackson Scottsdale is widely recognized for its philanthropic contributions. Charity vehicle auctions are an integral part of the event, with select vehicles sold to benefit nonprofit organizations. Over the years, these auctions have raised hundreds of millions of dollars for causes including healthcare, veterans’ services, youth programs, and community initiatives, reinforcing Barrett-Jackson’s commitment to giving back.
As the collector car market continues to evolve, the Scottsdale auction remains a key indicator of industry direction. Auction results often reflect broader trends in collector interest, restoration standards, and vehicle desirability. For many enthusiasts and professionals, Barrett-Jackson Scottsdale is not only an event but a benchmark that helps define the state of the collector car world.
Barrett-Jackson Scottsdale 2026 continues this legacy by combining history, innovation, entertainment, and philanthropy into a single, world-class experience. Its enduring success underscores why Barrett-Jackson remains the premier destination for collectors and fans who value authenticity, excitement, and automotive excellence.
