The NAMM Show 2026 is set to return to the Anaheim Convention Center from January 20–24, 2026, bringing together the global music industry for five days of innovation, education, and live performance. As the world’s largest music products, pro audio, and entertainment technology trade show, NAMM continues to serve as the premier destination for manufacturers, retailers, artists, educators, and music technology professionals.
This year’s event holds special significance, marking 125 years of NAMM’s leadership in advancing the music industry and 50 years of hosting the show in Anaheim, California. The 2026 edition is expected to be one of the most impactful yet, blending legacy, emerging trends, and future-focused innovation.
What Is the NAMM Show and Why It Matters
The NAMM Show is more than a trade event—it is the annual heartbeat of the global music business. Attendees from over 125 countries gather to explore new musical instruments, professional audio equipment, recording technology, live sound systems, and digital music tools. For brands, NAMM is the ultimate product launch platform. For professionals, it is where deals are made, partnerships are formed, and industry direction is set.
Unlike consumer music festivals, NAMM is an industry-driven experience that prioritizes business development, education, and innovation, making it essential for anyone working in music, audio, or entertainment technology.
Inside the NAMM Show 2026 Exhibit Hall
The NAMM Show exhibit hall, open January 22–24, will feature 3,500+ exhibiting brands across more than 1,800 exhibits. Attendees can expect hands-on access to the latest developments in guitars, keyboards, drums, orchestral instruments, recording hardware, software platforms, synthesizers, MIDI technology, lighting, and live event production tools.
Specialized exhibit zones will highlight fast-growing sectors of the industry, including boutique guitar builders, synth and MIDI innovators, music software developers, piano and string instrument makers, and entertainment technology leaders. These curated areas make it easier for buyers, creators, and media to discover emerging brands and cutting-edge products.
Education and Professional Development at NAMM 2026
Education remains a cornerstone of the NAMM Show experience. The 2026 program includes 200+ educational sessions, panels, and workshops led by industry experts, executives, educators, and creatives. Topics range from music business strategy and retail growth to audio engineering, content creation, and emerging technologies.
Dedicated programs such as the Music Education Experience support educators and administrators with tools to strengthen music programs and connect students to real-world career opportunities. Meanwhile, GenNext programming provides college students and early-career professionals with mentorship, networking opportunities, and insights into sustainable music industry careers.
Live Music, Awards, and Industry Celebrations
Live performance is woven throughout the NAMM Show campus, with concerts, showcases, and pop-up performances featuring both emerging artists and established talent. These performances reflect NAMM’s unique ability to blend business with culture.
The event also hosts some of the industry’s most respected award ceremonies, including the TEC Awards, NAMM Retail Awards, She Rocks Awards, Parnelli Awards, and the Grand Rally for Music Education.
These celebrations honor excellence in music technology, retail, live production, leadership, and advocacy.
Why the NAMM Show 2026 Is a Must-Attend Event
With more than 75,000 attendees expected, the NAMM Show 2026 offers unmatched networking, visibility, and influence. Retailers preview next year’s best-selling products, manufacturers connect with global buyers and media, educators strengthen advocacy efforts, and artists expand their professional reach.
As music technology continues to evolve alongside AI, immersive audio, and digital platforms, NAMM remains the definitive space where innovation meets tradition. It is where the future of music is not only discussed—but demonstrated.
The Future of Music Starts at NAMM
The 2026 NAMM Show in Anaheim stands as a defining moment for the music and audio industries. Celebrating a historic legacy while embracing what’s next, NAMM continues to shape how music is created, experienced, and shared worldwide.
For industry professionals, creators, and innovators alike, NAMM 2026 is not just an event—it’s a global milestone.
Visit NAMM.ORG to plan your visit and see what is in Store !
