6th Annual LATINAFest®: Mind, Body & Soul

The 6th Annual LATINAFest®: Mind, Body & Soul, the largest outdoor festival on the West Coast celebrating Latina entrepreneurs and culture. Presented by Chase Bank, this iconic event promises a day filled with inspiration, empowerment, and community, showcasing over 100 Latina-owned businesses and featuring a lineup of panels with influential Latinas across various industries. LATINAFest 2024 is not just an event; it’s a movement celebrating the powerful impact of Latinas in business, arts, sports, and beyond. With Chase Bank’s continued support, this festival highlights the importance of Latina entrepreneurship in driving economic growth and community strength. Attendees will enjoy a fun filled day with morning yoga, shopping, beauty glam activations, food court, dance lessons, a fashion show, dance lessons and so much more. It’s a day to celebrate achievements, foster connections, and inspire future generations.

Panel Highlights

• The traditional Grand Entrance will kick off the 6th annual LATINAFest at 11AM with a vibrant procession of bilingual, bi-cultural, and multi-generational Latinas in celebration of Women’s History Month that will include celebrities, social activist, children, mothers and abuelitas all Inspired Through Movement which is the theme for this year!

• “The Ladies of Lopez” sponsored by NBC’s Lopez vs. Lopez Panel
• Mayan Lopez, Co-Creator/Co-Executive Producer/Star of Lopez vs Lopez
• Selenis Leyva, Activist & Star of Lopez vs Lopez
• Debby Wolfe, Co-Creator/Showrunner/Executive Producer of Lopez vs Lopez
• “The Latina Disruptor” Panel
• Lisa Vidal, actress (Grey’s Anatomy, Being Mary Jane),
• Diana Maria Riva, actress (Dead to Me, Telenovela);
• Flor Martinez, CEO, Celebration Nation ;
• Jenny Martinez, Tik Tok sensation, author and entrepreneur;
• Lilliana Perez, LA Chargers Sr. Director of Cultural Affairs.
• “Stepping Into your Wealth” Panel
• Corrisa Hernandez, First-gen Entrepreneur and Advocate
• Tatiana Roberts, VP Community Manager & Business Development
• Giovanna Gonzalez, Author (Cultura and Cash)
• “Glow & Guard: Mastering Sun-Safe Beauty Routines for Daily Radiance” Panel
• Dulce Candy, Latina Wellness Creator & Beauty expert
• Jessenia Castro, Neutrogena R&D Scientist
• Two accomplished Latinas delve into the crucial role that daily sunscreen usage has in maintaining healthy, radiant skin to obtain every woman’s goal of keeping our skin’s youthful appearance and promoting long-term skin health
• “Latina Media: Owning Our Narrative” Panel
• Lina Licaro, Sr. Editor, LA Magazine
• Yovy Daniel, Podcaster/Entrepreneur Afro-Latinas
• Sylvia Rolda, Storytelling Coach
• “Latina Voices: Telling Our Stories” Panel
• Alejandra Campoverdi, Author (First Gen: A Memoir)
• Giovanna Gonzalez, Author (Cultura and Cash)
• Naibe Reynoso, Moderator, LATINAFest co-founder
• “Champions: Latinas Leading the Way in Sports” Panel
• Adelaida “La Cobra” Ruiz, WBC Interim Boxing Champion
• Patty Godoy-Travieso, ELLA Sports Foundation co-founder
• Karina Martinez, Co-Founder of Drafted

WHO
LATINAFest Co-founders, Bel Hernandez and Naibe Reynoso; L.A. County Supervisor, Dist. 1, Hilda Solis; Emcees: Cece Valencia (93.5 KDAY) and Caro Marquez; Representing Chase Bank: Executive Director of Business Banking for the LA Inland Market, Lina Munoz; Desiree Ulloa, Executive Director for Community Impact; Senior Business Consultant, Jenny Aragon; Executive Director for Community Impact, Desiree Ulloa, and all the panelist mentioned above.

WHEN
Sunday, March 24
10:15 AM – Morning Yoga
10:30 AM – Press Check-in
10:55 AM – LATINAFest GRAND ENTRANCE
11:00 AM – Official Welcome
12:00 PM – The TrendTalk Interview
1:30 PM – Latina Disruptor Panel
2:30 PM ~ Neutrogena Panel
3:30 PM – Hero Women Grant Announcement
4:00 PM – Ladies of Lopez Panel
4:45 PM – Inspired Fashion Show
5:30 PM – Salsa Dance Farewell

WHERE
LA Plaza de Cultura y Artes
501 N Main Street, Los Angeles 90012