SNOOP DOGG ARIZONA BOWL

Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop announced today that they will commit to partnering with select brands to create an NIL (name, image, likeness) program to compensate the Student-Athletes associated with the teams invited to the Bowl. This commitment is the first of its kind by a NCAA Bowl game and marks another “first” for the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop. The Bowl made headlines earlier this month for being the first Bowl to partner with an alcohol brand as a presenting sponsor.

“Adding NIL opportunities for the student-athletes of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” stated Snoop Dogg. He continued, “We can’t wait to give our players the opportunity to serve the community of Tucson during Bowl week while at the same time using their name, image and likeness to rightfully earn money for themselves and their families.”

Kym Adair, Executive Director of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop added, “When Snoop approached us with this idea, it was obvious that he has a deep respect and appreciation for the new opportunities afforded to Student-Athletes through NIL and he wanted to show support for them by being the first Bowl to make this type of commitment. We can’t wait to make his vision a reality.”

The Snoop Dogg Arizona Bowl will be played on December 28th at 4:30pm EST at Arizona Stadium on the campus of the University of Arizona.

About the Snoop Dogg Arizona Bowl
Owned and operated by TD4Tucson, a Tucson-based non-profit organization, the Arizona Bowl provides world-class experiences for college student-athletes, fans, and the local community, culminating in a nationally recognized college football competition. The game features teams from the Mountain West and Mid-American Conferences. The 2024 game will kick off at 4:30 ET on December 28th and will broadcast live on The CW Network. For more information, visit www.thearizonabowl.com.

About Snoop Dogg

An entertainment industry mogul, Snoop Dogg has reigned for nearly three decades as an unparalleled force, consistently raising the bar as a globally recognized innovator. The multi-platinum rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman and icon has released 21 studio albums, sold more than 40 million albums worldwide, reached #1 countless times on Billboard charts internationally and received 20 Grammy Award nominations over the course of his storied music career. With an incredible life story tailor-made for a film treatment, Universal is currently in production on Snoop’s biopic directed by award winner Allen Hughes.

The untitled film will be written by Joe Robert Cole and produced by Snoop, Hughes, Brian Grazer and Sara Ramaker. The film will be the first release from Death Row Pictures, the film and TV offshoot of legendary Death Row Records, which Snoop acquired in 2022 and was the home to many of his most iconic albums, including 1994’s “Doggystyle.” Snoop will have a major presence on NBC’s coverage of the Summer Olympics in Paris, serving as one of NBC’s hosts and will be seen throughout the Games attending various competitions, visiting with athletes and their friends and families, and exploring city landmarks. In addition to Gin & Juice By Dre and Snoop, Snoop has teamed with Happi Co. to create his own dessert, Dr. Bombay Ice Cream. Available in seven flavors, the ice cream can be found at Walmart and grocery retail stores around the country.

About Gin & Juice By Dre and Snoop

Gin & Juice By Dre and Snoop is the first ready to drink product from Dr. Dre and Snoop Dogg’s new premium spirits company which launched in February 2024. Named for Snoop Dogg’s beloved Grammy-nominated 1994 song, “Gin & Juice,” from his classic debut album Doggystyle, produced by Dr. Dre, the all-natural, lightly carbonated cocktail is available in four flavors: Apricot, Citrus, Melon and Passionfruit. Distributed nationally by Southern Glazer’s Wine & Spirits, Gin & Juice By Dre and Snoop is available in the U.S. at major retailers and liquor stores. More offerings from the brand will be announced in the future. For more information, visit www.bydreandsnoop.com