Holding nothing back once again, King Iso cuts right to the core on his lyrically incisive and introspective new single and music video “Normal” out now via Strange Music. Listen HERE and watch the music video HERE.
Moreover, it sets the stage for the arrival of his anxiously awaited forthcoming album, Ghetto Psycho, out September 12, 2025. Pre-order/Pre-save HERE.
An airy guitar sample echoes beneath King Iso’s punchy and precise delivery. He paints a heartbreaking picture as he sighs, “Go to the doctor for something normal, and they’ll ask me if I’m suicidal.” Battling with mental health and fighting off addiction, he finds strength in fatherhood, “I had to quit for my babies they’re all I got,” going on to make a declaration during the refrain, “I guess it’s normal for me.”
The accompanying visual translates this emotion to the screen. We see him struggling at a nine-to-five office job, outside of a mental health facility, and doing his best to maintain composure at home. He leaves his heart in the booth every time he spits…He bulldozed the way for Ghetto Psycho with “Concrete Box Spring” [feat. Don Trip] and “Beat Box.”
The music video for the latter reeled in over 658K YouTube views, while the song eclipsed 227K Spotify streams. VIBE also plugged it on “New Hip-Hop Releases For Your Weekend Groove.” Prior, he served up “Hell’s Architect” with Matt Phoenix. The latter is nearing 125K streams already in addition to receiving looks from I’M MUSIC MAGAZINE and more.It landed in the wake of his fastest-rising banger yet “Travis O’Guin.” It has stacked up 1.1 million YouTube views thus far. Meanwhile, Hip Hop Over Everything and more featured it. Listen HERE and watch the music video HERE.
Everything just steamrolls the way for a whole lot more to come from Iso very soon.“Travis O’Guin” marked Iso’s first new music since the arrival of his latest album iLLdren back in 2023. The latter piled up millions of streams fueled by “Feel” [feat. Tech N9ne & Matt Phoenix], “Nightmare,” and more.
Upon release, V13 touted iLLdren, while Music Existence also plugged it. Underground Hip Hop Blog rated it “9-out-of-10,” going on to rave, “there is no question in my mind that this dude has become the best artist on Strange Music other than Tech himself for the way he addresses topics that aren’t covered too often in hip-hop today like mental health.” Folk N Rock summed it up best as “one of the most powerful albums this year.”
